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PrivacyMaxx Bulletin: Data security in the news

Cartoon thiefNOTE: SFI is providing the news story below to help illustrate the importance of having an identity theft protection plan. As an SFI Affiliate, you can also create a great source of extra income by offering a PrivacyMaxx Family Identity Theft Protection Plan (available at TripleClicks) to family, friends, and customers. Feel free to print out the news post below for use in your marketing efforts and discussions with potential PrivacyMaxx customers.


Recent Data Breach: Landry’s Restaurants

DATE OF BREACH: May 2015

DATE MADE PUBLIC: December 27, 2015

RECORDS AFFECTED: Number unknown at this time

DATA COMPROMISED: Cardholder name, card number, expiration date, internal verification code

On December 17, 2015, Landry’s Inc., a restaurant group that owns and operates over 500 restaurants in the U.S., confirmed its restaurants had been victims of a network-wide credit card breach. Customers who have dined at any of their restaurants since May 2015 could be at risk. The data obtained includes: cardholder name, card number, expiration date, and internal verification code.

A new, enhanced payment system has been put in place to encrypt card data throughout the restaurant’s systems. Landry’s said in a statement, “We want to assure our customers that protecting their payment card information is a top priority and are working non-stop to complete the investigation.” Landry’s advises to monitor account statements and immediately contact your financial institution if you see any unauthorized charges.

A PrivacyMaxx membership provides proactive and comprehensive identity monitoring, alerts and resolution services. Its services go beyond the basic coverage provided to breach victims. Becoming a member ensures that your identity is being monitored, and that you will be notified quickly if any activity is detected. Additionally, if you become aware of any suspicious activity regarding your identity, you can easily contact your PrivacyMaxx Identity Recovery Advocate, who is there to assist you and, if necessary, restore your identity back to pre-theft status. You never know when an organization you trust and rely on will be hacked by thieves. Act now, and secure your future today!

NOTE: SFI Affiliates can also build a tidy income offering ID protection to customers, friends, and family.  See the PrivacyMaxx Affiliate Guide for more information.

Forum DiscussionLog in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

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