We’re pleased to debut today a brand new category of marketing aids for all SFI affiliates: Internet Memes!
What’s an Internet Meme? Here’s how Wikipedia defines them:
An Internet meme (/miːm/ meem) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. Some notable examples include posting a photo of people lying down in public places (called “planking”) and uploading a short video of people dancing to the Harlem Shake.
A meme is “an idea, behavior, or style that spreads from person to person within a culture”. An Internet meme may take the form of an image (typically an image macro), hyperlink, video, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites, or by Usenet boards and other such early-internet communications facilities. Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word-of-mouth transmission.
Our new SFI memes are designed to work the same way, but with a specific purpose—which is to help you sponsor new affiliates.
We are debuting this new marketing category today with 17 different memes, available now from the Marketing Center.
There are two big differences when using our new memes that you need to be aware of:
1. Unlike SFI banners and many of our other marketing aids where you are required to use only our HTML, for memes you need to download the images to your computer. You will then upload them wherever you wish to use them.
2. Do NOT link the meme images to anything. Memes are not designed to be clicked on. Rather, memes are designed to entertain and spark discussions. The latter is, of course, how memes can help you sponsor new affiliates.
Example: You post on a social media site this meme:
Readers see this meme and question what residual income is. Discussion ensues. Someone asks how THEY can get residual income. There’s your opening. You now provide them with your SFI gateway. Note: You may want to do this privately, because many social media sites will block your gateway URL or otherwise taint it.
Now, we strongly encourage you to NOT be aggressive when using memes. Post one of our fun memes and just let discussion happen organically. Posting a big solicitation will likely be counter-productive and may even get you banned. Just let the meme do the work (or most of the work at least) and simply be ready to respond when interest is generated. Have fun with them!
TIP: Don’t feel that the memes are exclusively for use on social media. You can also add them to your email signature…or incorporate one or more into your personal blog or website.
DISCUSS IT! Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.