To: All SFI Affiliates
From: SFI President Gery Carson
Today we are rolling out an important new piece of our platform, an “umbrella network” we’ve named “Zing.” Yes, we’re literally “adding some zing” to our program today! 🙂
Zing is very important because it will significantly simplify SFI for all existing and future affiliates. It simplifies it because it puts membership in ALL of our properties “all under one roof.”
That is, effective immediately, there’s no such thing as a TripleClicks Member per se, or a Rewardical Member, or a Localvantia Member (or Pricebenders or Eager Zebra members). Instead, you’re simply referring members.
And once you’ve referred a member, some very cool things kick in. That is, no matter how you attracted a referral, whether it was to an Eager Zebra game, to a Pricebenders auction, or a product or other element of one of our other properties, we will be exposing him/her to all the others, including SFI!
Yes, for the first time in our 19+ year history, we are taking down the wall between our “non-affiliate properties” and SFI, and openly inviting ALL to partake in our awesome affiliate program too!
Zing works because your member login credentials provide you access to every one of our properties. ONE login for all our properties.
At the same time, Zing simplifies SFI and makes it much more accessible because getting started with SFI can now be boiled down to one simple action: REFER MEMBERS
If everyone focuses on referring members and teaching their new PSAs how to refer members, I see explosive growth ahead. Again, this is because we will be automatically promoting ALL our products and services…and the SFI affiliate program, too…to all of your referrals.
I’m very excited about the addition of Zing, and I look forward to working with all of our leaders in SFI to maximize its potential in the months to come.
P.S. I hope you’ll come join me and your peers at the forum in discussions about Zing!
Q: Do we still use the term PRM?
Yes, we still have PRMs (Personally Referred Members). The only thing that’s changed is that the “Member” part of the term refers to Zing Network Members and not any individual property.
Q: So how do I refer members under this new Zing thing?
Just keep doing what you’ve always done. If you want to promote SFI, use an SFI gateway, banner, etc. Your members will come in through the SFI door, so to speak. Or maybe you really like Eager Zebra games. Then promote those games, your members will come in through the Eager Zebra door. In short, promote the property or properties you are most passionate about…and let us take it from there in exposing your referrals to all our other properties, including SFI.
Q: Can I earn commissions on Zing Network Members?
Yes. Remember, even if someone has become a member at a property like Rewardical (which sells no commissionable products), that member will be exposed to TripleClicks, Pricebenders, Eager Zebra, etc., where purchases ARE made and CV is generated that turns into commissions for referrers, their upline members, and the Executive Pool.
Q: Aren’t the Zing Network Members I refer the same thing as a PRM (Personally Referred Member)?
Yes, same thing.
Q: So can people sign up to become a member at ANY Zing property?
Yes, all our properties have content and features that can only be accessed by logging in (i.e. having a member account) and will have a sign-up (registration) form. So when a person chooses to sign up, whether that’s at TripleClicks or Rewardical or any other property, they’ll be signing up as a Zing Network Member, with the side benefit of also getting member access to ALL our sites (which we’ll mention when they sign up, in membership confirmation emails, etc.).
Q: Is there a Zing Network website?
Yes. See www.zing.network. However, it’s just a very simple splash page/info page that shows the Zing “umbrella” and the properties that make up the network. It really exists only for this purpose and will likely not be used in your marketing campaigns in any way (though it’s possible that could change in the future). Note: Clicking on any individual property logo opens that property in a new window.
Q: Will SFI be changing their training to really drive home the simple new message to refer members…and how to refer members?
Yes! We will soon be actively embracing and communicating this in all our new affiliate training, messages, etc. Stay tuned and watch it unfold over the coming weeks!
Q: Some of your phrasing makes it sound like Eager Zebra and Pricebenders are separate entities, not part of TripleClicks. Is something changing here?
No decision has been finalized on either of these properties, but we DO feel there may be advantages to spinning off Eager Zebra and Pricebenders to their own respective domains (eagerzebra.com and pricebenders.com) in the future.
Q: How will SFI be promoted to non-affiliate members?
All of our non-affiliate properties will at least subtlety promote SFI. Additionally, all Zing Network Members will be receiving regular newsletters from us and they continually will be providing exposure to SFI and every other one of our properties in the network.
Q: Why does it make sense to promote SFI to non-affiliates now?
Especially with our plan to go very big and wide with Rewardicals, it’s just logical. That is, with Rewardical, you automatically earn one Rewardical token for every ten tokens earned by the members you refer. Since Rewardicals can be exchanged for forms of currency such as silver and Bitcoin, it’s already essentially an affiliate program, albeit a modest one for most. Well, what about the person who would like to earn more and be able to earn in other ways? For such persons, we think they should be made aware of the SFI opportunity.
Q: So if any of my referred members choose to opt in to SFI, I will be their sponsor and they will become my PSA?
Yes! And all they have to do is go log in at sfimg.com using their same Zing Network Member login credentials, and agree to the Affiliate Agreement. Boom, they’re now officially SFI affiliates and part of your SFI downline! To clarify, if a member tries to log in at the Affiliate Center but is not an affiliate yet, it will automatically detect this and direct them to a page that includes the Affiliate Agreement and lets them know they need to agree to the Affiliate Agreement before they can proceed. That’s it. Very clean and simple. They just need to read it and click “OK” and they’re in.
Q: Where does that member, who is now a brand new affiliate, land upon agreeing to the Affiliate Agreement?
As with all new affiliates, they’ll start their SFI journey at our Getting Started page.
Q: Why the name Zing?
We like it. It’s short, memorable, and is a word that describes energy (which fuels the world and everything we do). The official definition of zing as a noun is “energy, enthusiasm, or liveliness.” Zing as a verb is also great, meaning “to move swiftly.”
Q: So what do I do differently now that Zing is here?
When it comes to marketing and advertising, nothing really. As before, simply promote what you’re passionate about, whether that’s Eager Zebra games, SFI, or something else; we’ll take care of the rest. The only thing you really need to do is stop adding “TripleClicks” or “Rewardical” or other property name in front of the word “Member.” And DO note that when people sign up they will see references to Zing and being a member of Zing Network.
Q: Should I tell prospects about Zing, say that they’ll be becoming members of Zing Network?
That may be introducing unnecessary confusion. For now at least, we recommend that you lead with ads, banners, flyers, Gateways, etc. for the property or properties you’re most passionate about. As a few more things get fleshed out, perhaps it will make sense to “lead with Zing,” but let’s cross that bridge a little later.
Q: If there’s going to be an added focus on referring members, might we expect to see more marketing tools for this?
Yes! Not only will we be developing and providing many new marketing aids, we’ll also be reorganizing much of our training and other resources to better align with this new directive.
Q: “Just refer members” sounds great, but what about supporting our team members and other business-building activities!
All those activities are just as important as ever, don’t stop doing them! We’re simply saying that the “front end” of SFI can now be communicated in what we feel is a cleaner and simpler way, especially for new affiliates. Confusion stops people in their tracks. If we can show new affiliates that all they have to do to start making money in SFI is to refer members…and we can show them how and give them powerful tools to do it…that’s a BIG deal, potentially a game-changer!
Q: Can I call my referrals Zingers?
You sure can! Officially, they’re Zing Network Members or PRMs or just plain Members or Referrals, but “Zinger” is a fun term, and we encourage you to use the term especially in affiliate-to-affiliate discussions (such as at the SFI Forum). By the way, one of the definitions offered at dictionary.com for “zinger” is “a person or thing that has vitality or animation or produces startling results.” Sounds exactly like the kind of person you want to be attracting, especially as a PSA!
Q: I love that you will now be automatically exposing all the members I sign up to all Zing properties, but will we be able to know WHICH property attracted them initially…and if and when they log in and/or take actions at other properties?
Yes! We are developing some amazing new tracking and reporting in this area. For example, let’s say you are advertising an individual Eager Zebra game and this caused Joe to sign up as a Zing Network Member (so he could try out that game). The next day he plays two other Eager Zebra games. We’ll let you know about that. A week later, Joe decides to bid in a Pricebenders auction. We’ll let you know about that. A couple weeks later he logs in at sfimg.com and becomes an SFI affiliate. Yep, we’ll let you know about that, too! Same with every other property. In our new reporting, we hope to give you some very detailed insights so you can see exactly what your members are doing so you can maximize all of your marketing and support efforts.
Q: For members who choose to opt in to SFI and become affiliates…how long will they retain their affiliate status?
The longstanding policy of one year remains. Of course, any member who loses his/her affiliate status can regain it by simply logging in at the Affiliate Center at any time.
Q: Policy has never allowed us to contact our PRMs before. With Zing, might this change?
If a referred member joins SFI, you of course can and should communicate with the person. And, yes, we are working on a way that will allow you to reach out to non-affiliates too!
Q: Since TripleClicks is mentioned, what’s the latest on the changes in the ECA platform?
We are finishing up the final pieces of this now. We hope to post an announcement with full details by the end of January.
Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.