SFI News

SFI's Official News Blog

Special FREE book offer!

In December, we’re moving our shipping facility.  But what we don’t want to move is several thousand extra books we have in stock!

So we’re offering our affiliates this special deal:

Take as many books as you want for FREE; pay only for shipping.

Why would you want dozens or hundreds of copies of these books?  Here are a few ideas:

1. Sell them…for any price you want (and potentially turn a nice profit).

2. Use them as marketing aids! That is, you could offer free copies of these books for learning about becoming an entrepreneur and joining your SFI team.

3. Offer them as incentives or rewards for your team members.

Here are the books available:

Greatest Entrepreneurs, Volume 1 
By Gery Carson, with Jan Wallen
1,656 books available (23 cases, 72 books/case)
Order your free copies HERE.

Greatest Entrepreneurs, Volume 2
By Gery Carson
9,316 books available (137 cases, 68 books/case)
Order your free copies HERE.

Internet Income
By George Little
2,604 books available (31 cases, 84 books/case)
Order your free copies HERE.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

PrivacyMaxx Bulletin: Data security in the news

Cartoon thiefNOTE: SFI is providing the news story below to help illustrate the importance of having an identity theft protection plan. As an SFI Affiliate, you can also create a great source of extra income by offering a PrivacyMaxx Family Identity Theft Protection Plan (available at TripleClicks) to family, friends, and customers. Feel free to print out the news post below for use in your marketing efforts and discussions with potential PrivacyMaxx customers.


A huge security breach at credit reporting company Equifax has exposed sensitive information, such as Social Security numbers and addresses, of up to 143 million Americans.

Unlike other data breaches, those affected by the breach may not even know they’re customers of the company.

Equifax(EFX) is one of three nationwide credit-reporting agencies that track and rate the financial history of consumers. The company gets its data from credit card companies, banks, retailers and lenders — sometimes without you knowing.

The data breach is among the worst ever because of the amount of people affected and the sensitive type of information exposed…

…read entire story at CNN

A PrivacyMaxx membership provides proactive and comprehensive identity monitoring, alerts and resolution services. Its services go beyond the basic coverage provided to breach victims. Becoming a member ensures that your identity is being monitored, and that you will be notified quickly if any activity is detected. Additionally, if you become aware of any suspicious activity regarding your identity, you can easily contact your PrivacyMaxx Identity Recovery Advocate, who is there to assist you and, if necessary, restore your identity back to pre-theft status. You never know when an organization you trust and rely on will be hacked by thieves. Act now, and secure your future today!

NOTE: SFI Affiliates can also build a tidy income offering ID protection to customers, friends, and family.  See the PrivacyMaxx Affiliate Guide for more information.

Forum DiscussionLog in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

Woo-hoo…50,000+ Product Collections now at TripleClicks!

screenshot_1058TripleClicks Product Collections continue to be a favorite feature among SFI Affiliates and TC ECAs, with more than 50,000 unique, themed product collections created to promote TripleClicks–with new product collections being added every day!

Get yours set up now!

In case you missed it, the Product Collections tool lets you group collections of individual products that you want to promote for whatever audience (or even person) you want to target!  You can create as many collections as you like, and promote them through a special affiliate link or even create a custom banner for online promotions. The possibilities are endless.

Creating your own collections is easy and quick. Just follow the directions (or learn more about Product Collections)  HERE.

Localvantia Pre-Launch!


We are very excited today to unveil a powerful and groundbreaking new program for SFI affiliates.

For years, we’ve been working towards a way to allow our affiliates to earn unlimited VersaPoints by simply shopping at their favorite local merchants.

Imagine earning all your rank-qualifying VersaPoints each month by simply buying your groceries, fueling up your car, or dining at your favorite restaurants!

Better yet, imagine earning earn all these VersaPoints with no additional expense whatsoever; just buy what you already buy!

Yes, that’s exactly what our new program, “Localvantia,” aims to do!

But Localvantia won’t be just grocery stores, gas stations, and places to eat.  On the contrary, Localvantia is designed to cover essentially ALL merchants with products and services consumed locally.

Here are some of the categories planned:

  • Accountants/Tax Professionals
  • Appliance Installation & Repair
  • Attorneys
  • Automotive
  • Bakery
  • Bars/Pubs
  • Beauty/Hair Salons
  • Books
  • Carpentry
  • Carpet Cleaning
  • Childcare
  • Clothes
  • Coffee
  • Computer, Phone, & Electronics Repair
  • Dry Cleaning
  • Electrical Installation & Repair
  • Flowers
  • Fun & Entertainment
  • Gasoline/Fuel
  • General Contracting
  • General Home Repair
  • Groceries
  • Health & Wellness
  • Heat & Air Conditioning
  • Home Security
  • House Cleaning
  • Interior Design
  • Landscaping
  • Locksmith
  • Movers
  • Music
  • Notaries
  • Painting Services
  • Pest Control
  • Pet Care & Grooming
  • Photographers
  • Plumbing
  • Pool Specialists
  • Printing Services
  • Roofing & Siding
  • Restaurants
  • Self Storage
  • Sewing & Alterations
  • Snow Removal
  • Sports
  • Theaters/Shows
  • Trash & Junk Removal
  • Tree Trimming

How you’ll earn & receive VersaPoints

  1. Simply make a purchase at a participating merchant…and get a receipt for your purchase.
  2. Go to localvantia.com and fill out a simple Points Claim Form and attach (upload) a photo of your receipt as proof of your purchase.
  3. We’ll invoice the merchant for the cost of your points.
  4. Once the points have been paid for by the merchant, they will be added to your account.

That’s it!  Simple and easy for you…and simple and easy for the participating merchants!


While the opportunity in the near future to earn unlimited VersaPoints just by shopping at your favorite merchants is BIG, the biggest news today is the Localvantia pre-registration program.

Starting today, all SFI affiliates with the minimum rank of Executive Affiliate (EA), can start pre-registering their local merchants.

It’s this simple:

  1. Visit your favorite merchant(s).
  2. Take a good picture of their storefront.
  3. Go to https://www.sfimg.com/MyAccount/lv_prereg and complete the pre-registration form for the merchant and upload the photo you took.
  4. Monitor your list of registered merchants and results at: https://www.sfimg.com/MyAccount/lv_mymerchants

Then, this fall, when the Localvantia website/search engine goes live, the merchants will be contacted directly to confirm their registration and formally opt in to the program.

Note: Follow-up contact with the merchant may involve SFI and/or you—the affiliate who pre-registered them—so do not pre-register any merchants you’re not willing to follow up on later.  What form will the follow-up take?  It could take many forms, including mailing literature, leaving a brochure for the owner, phone calls, or meetings.


For your accounts (the merchants for which you are the Account Manager), your reward is the opportunity to earn unlimited Bonus VP (each worth one share of the TripleClicks Executive Pool)!

That is, for each VersaPoint dispensed by your merchants, you’ll earn one Bonus VP!

Imagine you’ve signed up a popular restaurant or grocery store that SFI affiliates shop at, who earn themselves 50,000 VP a month from their purchases there.  That’s 50,000 Bonus VP (shares of the TripleClicks Executive Pool) for you each month, just for introducing the merchant to the Localvantia program.  And that’s just for ONE merchant; you could have dozens or even hundreds of merchants!


Note: For quality control reasons, you will be limited to a nominal number of pre-registrations per day to start (just one per day to start).  We will review all submissions daily.  Once you’ve demonstrated that your pre-registrations are accurate, error-free, and include a quality photo, your limit will be raised…and we’ll keep raising your limit so long as a high level of quality is maintained.


When Localvantia is launched in the fall, we’d like to have a minimum of 10,000 merchants pre-registered.  With approximately 125 days until launch, that means we need to average 80 pre-registrations a day.  We’re counting on everyone to help us reach our goal.  Let’s get started!


Q: When will Localvantia go live and be available to customers?
We hope to launch Localvantia no later than the end of October.

Q: Is Localvantia just for the United States?
No!  Localvantia is for ALL affiliates, ALL merchants, in ALL countries!  As an SFI affiliate you can pre-register merchants wherever you live.

Q: Why do a “pre-launch,” why not just launch Localvantia now?
Because for Localvantia to succeed, we need our army of affiliates around the world to get to work NOW…pre-registering thousands of local merchants, so that when Localvantia is ready to go live to the public it can have thousands of merchants confirmed and participating.

Q: Won’t taking a picture of the purchase receipt and uploading the picture to receive points be hard to do?
No.  Simply take a quick picture of the receipt with your phone’s camera.  Then, at the Points Claim Form, you’ll be able to quickly and easily click a button and choose the picture you took and upload it.  That’s it.  Very simple and easy.

Q: Will merchants be able to see the photo of the receipt?
Yes, that’s the primary reason for uploading the photo, so that merchants can confirm your purchase and pay the points due.

Q: Is Localvantia only for SFI affiliates?
No.  For TripleClicks members, MRP (Member Rewards Points) can be earned.  So VersaPoints for SFI affiliates, and MRP for TC members.

Q: Will there be a Localvantia app for my smart phone?
Localvantia will be fully mobile-friendly and should work great on your smart phone.

Q: Why will merchants want to participate in the Localvantia program?
Because it will be one of the easiest ways to increase their sales.  Think about it:  Are YOU more likely to shop at the local merchants in your area that reward you with free VersaPoints?  Of course.  And what about the dozens, hundreds, or thousands of other affiliates and members in the area?  They too will have a great incentive to buy from “Localvantians.”

Q: Is Localvantia expensive for merchants to participate in?
Definitely not.  In fact, for most merchants, the sales they’ll get from being in the Localvantia network, will cost them but a few cents.  Compared to the cost of advertising in newspapers, on radio, etc., Localvantia may be THE best bargain in advertising and customer retainment they will EVER see.

Q: If merchants have to be invoiced for points, does that mean it will take a long time to get my VersaPoints?
For merchants brand new to the Localvantia network, it may not be real speedy at first, but we plan to streamline the process so it’s very quick and easy for the merchants to pay their invoices.  And we hope to get as many merchants as possible on a prepaid plan where they’ll actually deposit funds into an account and we’ll draw from that account immediately when a points claim is submitted.  That is, for merchants on the prepaid plan (which will be less expensive for them too), you’ll be able to receive your VersaPoints within hours or even minutes.

Q: I’m an SFI affiliate.  Can I get MRP instead of VersaPoints?
VersaPoints will be the default for SFI affiliates but, yes, we will likely make it so you can choose to receive MRP instead.  There may other options available in the future too.

Q: Will Localvantia make it easier to recruit new affiliates and keep them active?
We sure think so!  Your PSAs can now qualify as Executive Affiliates each month just by buying what they normally buy around town.  That’s huge!  Add to that that they can be earning shares of the TripleClicks Executive Pool doing this, and earn even more money by just letting others know about it, too.  Yes, Localvantia could very well be a game-changer!

Q: Can I pre-register merchants outside of my area?
No.  We want all merchants to have a LOCAL contact.  Therefore, you are limited to merchants in your area.

Q: What is considered “local?”
If the merchant is located close enough that you’d be comfortable driving to visit their store or have a meeting as their Account Manager on short notice, they can probably be considered local for you.

Q: How will merchants be convinced to opt in to the Localvantia program?
For starters, Localvantia will clearly be seen as one of the easiest, most affordable methods available for them to create new customers and sales.  Being a Localvantia merchant will also give them access to great free tools to help them increase their sales.  And then there’s this:  All prospective Localvantia merchants will be advised of the number of current SFI affiliates and TC members in their area.  Imagine being a merchant and being able to sign up for Localvantia and immediately tap into dozens, hundreds, or even thousands of area affiliates and TC members hungry for free VersaPoints and MRP!  And we’ll make sure all those affiliates and members are aware of every Localvantia merchant in their area.  That is, we’ll prominently and directly promote Localvantia merchants to all our affiliates and members!

Q: Can my PSAs earn 1500 VP (for Executive Affiliate status) just by shopping at Localvantia merchants?
Yes!  And not only that, but as an Executive Affiliate they’ll earn one share of the TripleClicks Executive Pool for each VP.  In other words, not only can your PSAs earn EA status each month without adding anything to their budget, but they’ll also earn income from SFI…meaning they can get all their groceries, gas, etc. at a discount price!

Q: Will there be a way for affiliates, TC members, and the general public to easily discover the Localvantia merchants in their area?
Absolutely!  Localvantia.com will feature a searchable directory of every Localvantia merchant.  Every merchant will have a “profile page” with extensive information, photos, ratings and reviews, and more.  Example: Looking for Localvantia restaurants?  You’ll be able to quickly pull up just these merchants in your area, view photos, read reviews, and more.

Q: What if one of my PSAs is looking for, say, gasoline stations in his area?
Your PSA can go to localvantia.com, do a search on the gasoline/fuel category.  Each found merchant will have a profile page so that your PSA can compare the stations, find the one closest to him/her (will include a Google map), and see how much VP they’ll earn by filling up their tank there!

Q: What should the storefront photo look like that we need to take and upload when pre-registering a merchant?
Here are a few examples:

Q: What if it’s a business that doesn’t have a storefront?
You should, as a general rule, target businesses with storefronts, but if there is no storefront for, say, a local photographer who operates from his or her home, we suggest photographing the owner of the business, perhaps posing with his or her camera.

Q: Once Localvantia launches, will there be literature, brochures, X-Cards, etc. available to give to prospective merchants or for following up?
Yes, there will be a nice array of marketing aids available, both of the printed and digital variety, but remember that pre-registering them is the first step—which you can start doing right now.

Q: What about brand new SFI affiliates?  How will they know about the merchants in their area that offer VersaPoints for shopping with them?
It will be part of the SFI system once Localvantia is launched.  When a new affiliate comes aboard, we’ll let them know about all the Localvantia merchants that they can shop at to earn easy VersaPoints.  As their sponsor, you can help make sure they know about Localvantia merchants, too.

Q: Are the merchants I pre-register permanently mine?
That depends on you.  All merchants you pre-register need to be thought of as accounts, accounts that must be maintained and cared for.  For most merchants, we expect them to opt in to the program without a lot of fuss…and there may be little, if any, ongoing care needed by you, their account manager.  However, there will absolutely be some merchants that will require follow-ups by you, which could include direct mail, phone calls, or personal meetings.  If you’re not willing to be active in this way, you should not pre-register Localvantia merchants.

Q: What is the point of following up on the merchants I pre-register?
First, and most importantly, a follow-up is the mechanism for getting the merchant to confirm the information you’ve pre-registered and formally opted in to the Localvantia program.  Without the merchant doing this, the pre-registration means nothing.  Beyond this, we of course want the merchant to be fully aware of ALL of the program’s potential  benefits so that they are active participants.  This benefits you, the account manager, of course, because it can mean a much higher volume of VersaPoints being dispensed by the merchant–which of course means more Bonus VP and commissions for you.

Q: Are there other aspects of Localvantia for merchants besides just gaining new customers because of SFI sending its affiliates their way?
Yes!  Localvantia merchants will have a slick and easy way to create special discounts and deals to bring in existing customers and attract new customers too.  And we’ll help them promote their special offers, too, such as by alerting every SFI affiliate and TC member in the area—at little or no cost to the merchant!  Other powerful free and inexpensive sales boosters are also planned for Localvantia merchants.

Q: How do I pre-register a merchant for Localvantia?
Here are the simple steps:

  1. Visit your favorite merchant(s).
  2. Take a good picture of their storefront.
  3. Go to https://www.sfimg.com/MyAccount/lv_prereg and complete the pre-registration form for the merchant and upload the photo you took.
  4. Monitor your list of registered merchants and results at: https://www.sfimg.com/MyAccount/lv_mymerchants

Q: Will the merchants that I pre-register have the opportunity to edit their listing, submit a new photo of their storefront, etc.
Yes. The idea is that by pre-registering them you make it easy for them to get started, but they’ll have the opportunity to replace the photo you took (and add more photos if they want to).  They’ll also be able to update/edit what you’ve entered as well as add much more information to “fill out” their store’s profile in our directory.

Q: What if I don’t do the follow-ups and/or don’t continue to manage my accounts?
If you’re negligent in these areas, your accounts will be eventually reassigned to another account manager in your area, typically one that has demonstrated prowess. The fact is, Localvantia will not be successful if merchants are simply pre-registered and then left to “wither on the vine.”  With the Localvantia program, proactiveness by those referring the merchants is key.  If we want results, if we want to create a truly powerful and beneficial network of merchants where all SFI affiliates can earn their VersaPoints at, we can’t be bashful or demure. If we want to build something truly great here, we need our merchant accounts in the hands of our most productive affiliates.  Ultimately, this is best for everyone.

Q: How do you pronounce Localvantia?

Q: What does the name Localvantia mean?
Think of it as “local advantage.”

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this major announcement with your fellow SFI’ers now.

53 new marketing aids!

We’re pleased to debut today a profusion of new marketing aids and themes for all SFI affiliates.

  • 9 new web banners
  • 20 new memes.  Learn more about SFI memes here.
  • 24 new Facebook Cover Photos  What’s this?


All 53 new items are available now from the Marketing Center.  Check ’em out!


Forum Discussion

DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

Opti-Build™ has arrived!

Alphabet Rainbow Lights  Glitter with Sparkles

Today, the first day of April 2017, we start a new chapter in SFI, with Opti-Build now assisting thousands to “build optimally” and empowering them to automatically follow The Diamond Plan.

In case you missed the Opti-Build announcement, you can get all the details HERE, but the basics are simply this:

For years we’ve been extolling the benefits of building a “5×5” organization (5 affiliates on your first generation, 25 on your second generation, 125 on your third, 625 on your fourth, and so on), as outlined in SFI’s Diamond Plan.  Opti-Build helps you actively and automatically build this 5×5 “dream team,” and every member of your team, too!

Now that Opti-Build is LIVE, here are EIGHT IMPORTANT THINGS to know:

1. Participate with the right mindset!

Nothing is more important than to enter and participate in the program with the right mindset.  That is, Opti-Build is NOT about sitting around and waiting for spillover (sign-ups given to you from above).  If that’s your mindset, Opti-Build is not going to work for you.  Yes, you may very well receive spillover, but it’s critical that you take full responsibility for the success of Opti-Build for you and your downline members.  “If it’s to be, it’s up to me!”

Make certain that you’re personally contributing a steady supply of sign-ups (through your own advertising and/or with the help of S-Builder Co-op or a Builder Bundle unit).  If you’re not feeding into the system, don’t expect those above you to feed you!  

Yes, this is the time to be a leader and set an example for all of those in your downline.  Show ’em how it’s done!  And when they duplicate what you’re doing, the effects of Opti-Build can be astounding for you and your team of Designated Diamonds!

Remember, Opti-Build is all about “synergy,” about focusing every participant’s efforts on a common goal…of creating Diamond Team Leaders far and wide.  So resolve to be someone who consistently gives into the system, not someone who is just a taker, and teach this mindset throughout your team!

2. New Opti-Build email notifications

Each time you’re responsible for a new sign-up that is automatically reassigned by Opti-Build, you’ll receive a special email notification letting you know the name, location, and email of the person…and the name, location, and email of the Designated Diamond in your group they were reassigned to.

3. New Opti-Build filters for Genealogy

We’ve added two QuickFilters to the Genealogy.

  • Select the “Opti-Build-received” filter to see the people reassigned to you via Opti-Build from an upline member.
  • Select the “Opti-Build-reassigned” filter to see the persons you were the Originator of but who were reassigned by Opti-Build to a Designated Diamond in your downline.

4. Keycode for friends

So you’re participating in Opti-Build.  Great!  But what if you want to sponsor a friend or family member, and ensure they land on your first level?  By using the keycode 9999, you can exclude up to three sign-ups a month from Opti-Build.  That is, if you add “.9999” on the back of your SFI ID number on your SFI Gateway URL, Opti-Build will not apply the reassignment algorithm, and they’ll come into SFI with you as their direct sponsor.

Example: http://www.sfi4.com/21505.9999/free

But don’t forget that you can do this a maximum of only three times per month!

5. New Designated Diamonds

If you qualified as a Designated Diamond at the end of March, your Affiliate Snapshot, Leadership Page, etc., should now be sporting the DD badge.

For those of you who didn’t quite make it, who were unable to get designated as a Designated Diamond by the end of March, you’ve got a fresh month ahead of you to qualify  again by the end of April.  If your goal is to become a Designated Diamond, now’s the time to get busy.

6. Team Leader Co-ops when participating in Opti-Build

Here’s the rule:

  • If you’re participating in Opti-Build at the 100% level, no sign-ups you generate can go towards any Team Leader Co-ops you maintain.  Opti-Build take precedence.
  • If you wish to participate in Opti-Build AND operate a Team Leader Co-op, too, you’ll need to have your participation in Opti-Build set at 50%.  With this setting, half of your sign-ups will flow into Opti-Build…and the other half will go towards your Team Leader Co-op(s) and use whatever placement rules you’ve set up.

If this sounds “messy” to you, you might want to consider discontinuing your Team Leader Co-op.  Why?  Because Opti-Build is very much like a co-op already.  Opti-Build automatically pools together the advertising and lead generation resources being invested in by the participants, and then uses its AI to smartly place the sign-ups in a way that is designed to maximize success and income for every participant.  Opti-Build also, by requiring people to “raise their hands” and become Designated Diamonds to participate, has identified the workers (“work with the workers“) in your organization.

7. New Diamond Team Leader rule

As shared in the Opti-Build announcement, we’re easing the requirement for becoming a DTL.

Your goal should absolutely be to develop five FIRST-level PTLs as the Diamond Plan guides.  However, we now allow the PTLs to be in any of your legs (minimum of one PTL in five different legs). Put another way, if there is a PTL within 12 generations, below one of your PSAs, we’ll count your PSA as a PTL as it pertains to your DTL qualifications.

8. Unstoppable Contest paused

So that everyone can focus on the objectives of the new Opti-Build program in April, we’re pausing the Unstoppable Contest. We hope to “un-pause” it later this Spring.  Watch for announcements.

 What’s next?

Opti-Build has already been excitedly received by thousands of SFI affiliates, and April should be a very exciting first month.  What’s next is to get even more people involved in this new program.

For those of you who have budding organizations, you’ll want to keep looking for ways to refine your structure through manual reassignments.  Review the new reassignment rules HERE.  By strategically reassigning team members, you’ll get more and more people focused on the Diamond Plan and becoming Designated Diamonds themselves.  Read all about how to do reassignments and benefits of reassigning affiliates HERE.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


Alphabet Rainbow Lights  Glitter with Sparkles“Build optimally!”

For years we’ve been extolling the benefits of building a “5×5” organization (5 affiliates on your first generation, 25 on your second generation, 125 on your third, 625 on your fourth, and so on), as outlined in SFI’s Diamond Plan.

And while some affiliates use The Diamond Plan as a guide, many use a more haphazard approach to their business, which is often ineffective.

So, today, we are extremely excited to reveal a program that not only actively and directly helps you build a powerful and lucrative 5×5 team, but also every member of your team, too!  This is because Opti-Build™ directly harnesses the synergistic energy of real teamwork and funnels this energy in a way that can make your SFI business explode with growth.

The power of Opti-Build starts with a policy change on Designated Diamonds.  Effective immediately, SFI now designates all DDs (Designated Diamonds), instead of sponsors. There are now two primary qualifications to be a DD:

  1. You have to hold the minimum rank of BTL (Bronze Team Leader)
  2. You have to participate in Opti-Build

So what exactly IS Opti-Build?  Opti-Build can be thought of as a live auto-reassigner of your sign-ups.  Participating in the program means you’ll be automatically and immediately reassigning a minimum of 50% of your personal sign-ups to those who’ve been designated as DDs on your first level and, later, to DDs residing on lower generations in your group.


An example of what your group could look like after a year of “Opti-Building.”  And, yes, those are ALL Team Leaders!

NOTE! Opti-Build isn’t designed to use only the sign-ups YOU are generating.  On the contrary, if your upline members are also participating (and hopefully many or all will), THEIR sign-ups will also go into the Opti-Build “stream,” which can deliver a constant flow of sign-ups to you and  every affiliate in your downline, too.  Indeed, it’s what makes Opti-Build so potentially powerful!

Following is an example of how Opti-Build works:

“Leaving only PTLs in its wake”

Let’s say that your sponsor, his sponsor, and two other upline Team Leaders have all qualified as DDs and are participating in Opti-Build.  These four total upline members of yours are also savvy marketers and are currently generating over 200 new affiliate sign-ups a week.

Upon qualifying as a DD yourself, you’ll begin receiving a portion of those 200+ sign-ups your four upline members are generating each week!


As these PSAs you’re receiving advance in SFI and become DDs themselves, part of the flow of sign-ups you’ve been receiving from your upline will now automatically be “diverted” to YOUR DDs. Of course, you’re feeding your DDs as well—with the sign-ups you’re personally generating too.

This process continues ever downward, “leaving only PTLs in its wake!”

And all you and every other participant had to do was qualify as a Designated Diamond and “feed the stream” with your own sign-ups.  Simple, totally automated, and very, very POWERFUL. 


Q: What sign-ups will go into the Opti-Build “stream?”
Participants in Opti-Build can have ALL of their sign-ups go into Opti-Build…including from S-Builder Co-op, from the new Builder Bundles, PSAs To Go, Bid & Build, PSAs won at Pricebenders or purchased at TripleClicks, and of course any sign-ups they generate through their own advertising and marketing.

Q: So my upline will be building my downline for me?
They can certainly help you, yes, but definitely don’t look at Opti-Build as a “welfare program.”  On the contrary, you should enter participation with the full intent to contribute mightily to the system, as it will be this “synergy” of pooling resources and efforts that will make Opti-Build work for you, your downline, your upline, and all of SFI nation! Remember, all Executive Affiliates and Team Leaders share in a big 40% profit sharing plan (TripleClicks Executive Pool), so the more success SFI has companywide, the better for every individual affiliate.

Q: Is participation in Opti-Build mandatory?
No, participate only if you wish to benefit from the Opti-Build system.

Q: When will Opti-Build go live and start actually automatically reassigning sign-ups?
Opti-Build will go LIVE on April 1st, 2017.

Q: I’m already a Team Leader.  Where do I opt in to Opti-Build to meet the second DD qualification?
Opt in to Opti-Build HERE.  Note that you’ll need to select the percentage of your PSAs that you’ll be contributing to Opti-Build and agree to the terms of participation.

Q: How many of my PSAs can be receiving sign-ups from Opti-Build?
Opti-Build will work best when the lines it feeds into are “narrow.”  Therefore, a maximum of five of your PSAs can be designated as DDs and, hence, can be receiving sign-ups at any given time.  To avoid the scenario of having more Team Leaders than Opti-Build will provide for, you may wish to reassign some of your Team Leaders under some of your first-level DDs (more on this later).

Q: How does SFI limit it to a maximum of five DDs?
If you have more than five Team Leaders on your first level who wish to participate in Opti-Build, the five with the highest ranks will be designated as your five DDs.  If a tiebreaker is needed, the affiliate with the highest rank AND highest current VP will be the one used.  SFI will use your rank and VP as it stands at the end of each month.  Example: Your rank and VP at the end of March will determine if you’ll be designated as a DD for the month of April.  Your rank and VP at the end of April will determine if you’ll be designated as a DD for the month of May.  And so on.

Q: You say that Opti-Build works best when the lines it feeds into are narrow.  So will Opti-Build work better for me if I have less than five DDs?
Yes.  If you don’t already have five first-level DDs, we recommend focusing on no more than 2-3 people to start.  That is, help 2-3 of your PSAs become Team Leaders and DDs.  You may even want to consider reassigning everyone else on your first level under them.  Then pause on developing more first-level Team Leaders and make your focus be about getting your 2-3 DDs all the way to platinum.  Just by limiting your first level to 2-3 people, you’ll be automatically concentrating the power of Opti-Build…and making Opti-Build work more effectively for you (simply because all the sign-ups flowing through the Opti-Build stream will be less spread out). Then, each time one of your DDs hits platinum, add a new first-level DD.  Soon, you’ll have five first-level PTLs, per The Diamond Plan…and YOU will be a DTL!

Q: When does Opti-Build start diverting sign-ups from the Opti-Build stream to lower generations?
The simple algorithm that Opti-Build uses is this: Feed all DDs in the Opti-Build system until they’ve reached the rank of PTL (Platinum Team Leader)…while incorporating a 50/50 split.  Therefore, until you reach the rank of PTL, you’ll be the beneficiary of 50% of the sign-ups coming down the stream from your upline.  The other 50% will be automatically rotated between your first-level DDs–until they develop their own DDs—who will then automatically start receiving a percentage of the flow of sign-ups.   This process will automatically continue downward.

Q: Can I receive sign-ups from Opti-Build infinitely?
Not personally, no.  Once you’ve reached the rank of PTL (Platinum Team Leader), any sign-ups coming from the upline stream will bypass you and be assigned downline.  This of course can build income security for you by furthering the advancements of your downline team members while still continuing your own advancement towards becoming a DTL (Diamond Team Leader)!

Q: So when I’m personally generating sign-ups, how many generations below me might my sign-ups find a home with?
Imagine the birth of a new waterfall on a mountain.  At first, no water reaches the bottom, but as the crevices and deep spots on the way down are filled, the water cascades down.  Similarly, in time, as your group grows, your sign-ups could wind up two, three, four, five, even six or more generations below you.  And this will be a very good thing (see next answer)!

Q: But won’t I be giving up Direct Commissions if my sign-ups are reassigned to affiliates on lower generations in my group?
Yes, but don’t forget that you can still earn Matching VP on every one that is at least an Executive Affiliate (EA).  Moreover, it’s crucial that you understand the following concept:

“The best way to build a highly successful business in SFI is to help those in your team become successful.”

Sure, you might earn a little more in the short term by putting all your sign-ups on your first level and tapping into the Direct Commissions they could generate for you.  But in the long term, you may very well be leaving a fortune on the table!  The fact is, the big money in SFI comes from leveraged income (duplication).  Opti-Build provides you with a way to put this part of your business into overdrive!  And, with proper focus, Opti-Build can make your Direct Commissions pale in comparison to your override commissions (Matching VP).  Also note that Direct Commissions will eventually roll up to you if the person/persons in between become inactive in SFI.

Q: Is there any way to participate in Opti-Build but still have SOME of my sign-ups go to my first level like normal?
Yes. You can choose to keep 50% of your own sign-ups (50% placed normally, the other 50% placed automatically by Opti-Build).  This allows you to keep building out your first level, to find and develop additional Team Leaders, while still actively participating in Opti-Build.

Q: Will any of the sign-ups I generate go outside of my downline?
No, ALL sign-ups that you contribute to Opti-Build will be reassigned exclusively to DDs in your group.

Q: What is the cost for Opti-Build?
The only cost is your commitment to the program in contributing your sign-ups.

Q: Can my Opti-Build preferences be changed or are they permanent once set?
You can increase or decrease the amount of PSAs you’re contributing, or stop your participation in Opti-Build any time you want.

Q: Does Opti-Build utilize CSAs in any way?
At this time, no, at least not directly.  However, from your Genealogy, you can of course reassign your individual CSAs to affiliates in your group.  If you’re serious about making Opti-Build work for you, we recommend any CSAs you reassign be reassigned to your first-level DDs and/or DDs in lower generations in your group.  Why?  Remember the rule: “The best way to build a highly successful business in SFI is to help those in your team become successful.”  Obviously, awarding CSAs helps in this area.  And your interests are protected because the CSAs will be returned back to you if the persons you award them to drop below the rank of EA.

Q: Can Opti-Build help me, even if I’m not a DD myself yet?
Yes.  One of the great benefits of Opti-Build is that everyone’s PSAs will have a strong incentive to become a Team Leader so they may participate in the program.

Q: May I participate in Opti-Build even if I haven’t qualified as a DD yet?
No, but you may want to go ahead and opt in in preparation for when you meet the other requirement(s) for being a DD.

Q: Do you have to be a DD to receive sign-ups from Opti-Build?
Yes.  You can contribute some or all of your sign-ups regardless of your rank, but to receive sign-ups from Opti-Build you need to be a DD.

Q: My sponsor is inactive or won’t qualify as a DD.  Does that mean I can’t receive any sign-ups from above?
No.  Your inactive or unqualified sponsor will simply be skipped over when sign-ups come down the stream.  Same goes for any other inactive/unqualified upline members (they’ll be skipped as well).

Q: Can I have DDs after I’ve qualified as a DTL (Diamond Team Leader)?
The Team Leaders on your first level who are currently PTLs cannot be DDs (once you’ve advanced to PTL, you can no longer receive sign-ups from Opti-Build).  However, were you to add a new PSA who became a Team Leader and who wished to participate in Opti-Build, yes, they could be a new DD for you.  In fact, you could continue to develop PTLs on your first level, as many as you want, indefinitely, in this way.

Q: I can’t wait to become a DTL, but what if one of my five PTLs quits or becomes inactive after all I and my upline team members have invested to get them to Platinum?
We’re making a policy change to address this. That is, your goal should absolutely be to develop five FIRST-level PTLs.  However, we will allow the PTLs to be in any of your legs (minimum of one PTL in five different legs). Put another way, if there is a PTL within 12 generations, below one of your PSAs, we’ll count your PSA as a PTL as it pertains to your DTL qualifications.

Q: I’m an established affiliate who has more than five Team Leaders (and potential DDs) on my first level.  Can I move some of them (as you’ve recommended) so as to optimize how Opti-Build will work for me?
At this moment, we are preparing to adjust the reassignment rules to accommodate affiliates like yourself.  However, because such moves can affect not only your income but the income of your upline members, we want everyone to give all such moves careful consideration first.  Therefore, the reassignment rules will not be adjusted until later in March.  In the meantime, we encourage you to carefully assess how you want your organization to look like and who might work best with who, if reassigned.  Furthermore, you may want to consult your sponsor and/or other Team Leader who may have had a hand in developing/nuturing the Team Leaders you have on your first level.  Remember, moving Team Leaders can affect their income, so consulting with and asking for their blessing on any such moves is encouraged.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.