SFI News

SFI's Official News Blog

53 new marketing aids!

We’re pleased to debut today a profusion of new marketing aids and themes for all SFI affiliates.

  • 9 new web banners
  • 20 new memes.  Learn more about SFI memes here.
  • 24 new Facebook Cover Photos  What’s this?


All 53 new items are available now from the Marketing Center.  Check ’em out!


Forum Discussion

DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

Opti-Build™ has arrived!

Alphabet Rainbow Lights  Glitter with Sparkles

Today, the first day of April 2017, we start a new chapter in SFI, with Opti-Build now assisting thousands to “build optimally” and empowering them to automatically follow The Diamond Plan.

In case you missed the Opti-Build announcement, you can get all the details HERE, but the basics are simply this:

For years we’ve been extolling the benefits of building a “5×5” organization (5 affiliates on your first generation, 25 on your second generation, 125 on your third, 625 on your fourth, and so on), as outlined in SFI’s Diamond Plan.  Opti-Build helps you actively and automatically build this 5×5 “dream team,” and every member of your team, too!

Now that Opti-Build is LIVE, here are EIGHT IMPORTANT THINGS to know:

1. Participate with the right mindset!

Nothing is more important than to enter and participate in the program with the right mindset.  That is, Opti-Build is NOT about sitting around and waiting for spillover (sign-ups given to you from above).  If that’s your mindset, Opti-Build is not going to work for you.  Yes, you may very well receive spillover, but it’s critical that you take full responsibility for the success of Opti-Build for you and your downline members.  “If it’s to be, it’s up to me!”

Make certain that you’re personally contributing a steady supply of sign-ups (through your own advertising and/or with the help of S-Builder Co-op or a Builder Bundle unit).  If you’re not feeding into the system, don’t expect those above you to feed you!  

Yes, this is the time to be a leader and set an example for all of those in your downline.  Show ’em how it’s done!  And when they duplicate what you’re doing, the effects of Opti-Build can be astounding for you and your team of Designated Diamonds!

Remember, Opti-Build is all about “synergy,” about focusing every participant’s efforts on a common goal…of creating Diamond Team Leaders far and wide.  So resolve to be someone who consistently gives into the system, not someone who is just a taker, and teach this mindset throughout your team!

2. New Opti-Build email notifications

Each time you’re responsible for a new sign-up that is automatically reassigned by Opti-Build, you’ll receive a special email notification letting you know the name, location, and email of the person…and the name, location, and email of the Designated Diamond in your group they were reassigned to.

3. New Opti-Build filters for Genealogy

We’ve added two QuickFilters to the Genealogy.

  • Select the “Opti-Build-received” filter to see the people reassigned to you via Opti-Build from an upline member.
  • Select the “Opti-Build-reassigned” filter to see the persons you were the Originator of but who were reassigned by Opti-Build to a Designated Diamond in your downline.

4. Keycode for friends

So you’re participating in Opti-Build.  Great!  But what if you want to sponsor a friend or family member, and ensure they land on your first level?  By using the keycode 9999, you can exclude up to three sign-ups a month from Opti-Build.  That is, if you add “.9999” on the back of your SFI ID number on your SFI Gateway URL, Opti-Build will not apply the reassignment algorithm, and they’ll come into SFI with you as their direct sponsor.

Example: http://www.sfi4.com/21505.9999/free

But don’t forget that you can do this a maximum of only three times per month!

5. New Designated Diamonds

If you qualified as a Designated Diamond at the end of March, your Affiliate Snapshot, Leadership Page, etc., should now be sporting the DD badge.

For those of you who didn’t quite make it, who were unable to get designated as a Designated Diamond by the end of March, you’ve got a fresh month ahead of you to qualify  again by the end of April.  If your goal is to become a Designated Diamond, now’s the time to get busy.

6. Team Leader Co-ops when participating in Opti-Build

Here’s the rule:

  • If you’re participating in Opti-Build at the 100% level, no sign-ups you generate can go towards any Team Leader Co-ops you maintain.  Opti-Build take precedence.
  • If you wish to participate in Opti-Build AND operate a Team Leader Co-op, too, you’ll need to have your participation in Opti-Build set at 50%.  With this setting, half of your sign-ups will flow into Opti-Build…and the other half will go towards your Team Leader Co-op(s) and use whatever placement rules you’ve set up.

If this sounds “messy” to you, you might want to consider discontinuing your Team Leader Co-op.  Why?  Because Opti-Build is very much like a co-op already.  Opti-Build automatically pools together the advertising and lead generation resources being invested in by the participants, and then uses its AI to smartly place the sign-ups in a way that is designed to maximize success and income for every participant.  Opti-Build also, by requiring people to “raise their hands” and become Designated Diamonds to participate, has identified the workers (“work with the workers“) in your organization.

7. New Diamond Team Leader rule

As shared in the Opti-Build announcement, we’re easing the requirement for becoming a DTL.

Your goal should absolutely be to develop five FIRST-level PTLs as the Diamond Plan guides.  However, we now allow the PTLs to be in any of your legs (minimum of one PTL in five different legs). Put another way, if there is a PTL within 12 generations, below one of your PSAs, we’ll count your PSA as a PTL as it pertains to your DTL qualifications.

8. Unstoppable Contest paused

So that everyone can focus on the objectives of the new Opti-Build program in April, we’re pausing the Unstoppable Contest. We hope to “un-pause” it later this Spring.  Watch for announcements.

 What’s next?

Opti-Build has already been excitedly received by thousands of SFI affiliates, and April should be a very exciting first month.  What’s next is to get even more people involved in this new program.

For those of you who have budding organizations, you’ll want to keep looking for ways to refine your structure through manual reassignments.  Review the new reassignment rules HERE.  By strategically reassigning team members, you’ll get more and more people focused on the Diamond Plan and becoming Designated Diamonds themselves.  Read all about how to do reassignments and benefits of reassigning affiliates HERE.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


Alphabet Rainbow Lights  Glitter with Sparkles“Build optimally!”

For years we’ve been extolling the benefits of building a “5×5” organization (5 affiliates on your first generation, 25 on your second generation, 125 on your third, 625 on your fourth, and so on), as outlined in SFI’s Diamond Plan.

And while some affiliates use The Diamond Plan as a guide, many use a more haphazard approach to their business, which is often ineffective.

So, today, we are extremely excited to reveal a program that not only actively and directly helps you build a powerful and lucrative 5×5 team, but also every member of your team, too!  This is because Opti-Build™ directly harnesses the synergistic energy of real teamwork and funnels this energy in a way that can make your SFI business explode with growth.

The power of Opti-Build starts with a policy change on Designated Diamonds.  Effective immediately, SFI now designates all DDs (Designated Diamonds), instead of sponsors. There are now two primary qualifications to be a DD:

  1. You have to hold the minimum rank of BTL (Bronze Team Leader)
  2. You have to participate in Opti-Build

So what exactly IS Opti-Build?  Opti-Build can be thought of as a live auto-reassigner of your sign-ups.  Participating in the program means you’ll be automatically and immediately reassigning a minimum of 50% of your personal sign-ups to those who’ve been designated as DDs on your first level and, later, to DDs residing on lower generations in your group.


An example of what your group could look like after a year of “Opti-Building.”  And, yes, those are ALL Team Leaders!

NOTE! Opti-Build isn’t designed to use only the sign-ups YOU are generating.  On the contrary, if your upline members are also participating (and hopefully many or all will), THEIR sign-ups will also go into the Opti-Build “stream,” which can deliver a constant flow of sign-ups to you and  every affiliate in your downline, too.  Indeed, it’s what makes Opti-Build so potentially powerful!

Following is an example of how Opti-Build works:

“Leaving only PTLs in its wake”

Let’s say that your sponsor, his sponsor, and two other upline Team Leaders have all qualified as DDs and are participating in Opti-Build.  These four total upline members of yours are also savvy marketers and are currently generating over 200 new affiliate sign-ups a week.

Upon qualifying as a DD yourself, you’ll begin receiving a portion of those 200+ sign-ups your four upline members are generating each week!


As these PSAs you’re receiving advance in SFI and become DDs themselves, part of the flow of sign-ups you’ve been receiving from your upline will now automatically be “diverted” to YOUR DDs. Of course, you’re feeding your DDs as well—with the sign-ups you’re personally generating too.

This process continues ever downward, “leaving only PTLs in its wake!”

And all you and every other participant had to do was qualify as a Designated Diamond and “feed the stream” with your own sign-ups.  Simple, totally automated, and very, very POWERFUL. 


Q: What sign-ups will go into the Opti-Build “stream?”
Participants in Opti-Build can have ALL of their sign-ups go into Opti-Build…including from S-Builder Co-op, from the new Builder Bundles, PSAs To Go, Bid & Build, PSAs won at Pricebenders or purchased at TripleClicks, and of course any sign-ups they generate through their own advertising and marketing.

Q: So my upline will be building my downline for me?
They can certainly help you, yes, but definitely don’t look at Opti-Build as a “welfare program.”  On the contrary, you should enter participation with the full intent to contribute mightily to the system, as it will be this “synergy” of pooling resources and efforts that will make Opti-Build work for you, your downline, your upline, and all of SFI nation! Remember, all Executive Affiliates and Team Leaders share in a big 40% profit sharing plan (TripleClicks Executive Pool), so the more success SFI has companywide, the better for every individual affiliate.

Q: Is participation in Opti-Build mandatory?
No, participate only if you wish to benefit from the Opti-Build system.

Q: When will Opti-Build go live and start actually automatically reassigning sign-ups?
Opti-Build will go LIVE on April 1st, 2017.

Q: I’m already a Team Leader.  Where do I opt in to Opti-Build to meet the second DD qualification?
Opt in to Opti-Build HERE.  Note that you’ll need to select the percentage of your PSAs that you’ll be contributing to Opti-Build and agree to the terms of participation.

Q: How many of my PSAs can be receiving sign-ups from Opti-Build?
Opti-Build will work best when the lines it feeds into are “narrow.”  Therefore, a maximum of five of your PSAs can be designated as DDs and, hence, can be receiving sign-ups at any given time.  To avoid the scenario of having more Team Leaders than Opti-Build will provide for, you may wish to reassign some of your Team Leaders under some of your first-level DDs (more on this later).

Q: How does SFI limit it to a maximum of five DDs?
If you have more than five Team Leaders on your first level who wish to participate in Opti-Build, the five with the highest ranks will be designated as your five DDs.  If a tiebreaker is needed, the affiliate with the highest rank AND highest current VP will be the one used.  SFI will use your rank and VP as it stands at the end of each month.  Example: Your rank and VP at the end of March will determine if you’ll be designated as a DD for the month of April.  Your rank and VP at the end of April will determine if you’ll be designated as a DD for the month of May.  And so on.

Q: You say that Opti-Build works best when the lines it feeds into are narrow.  So will Opti-Build work better for me if I have less than five DDs?
Yes.  If you don’t already have five first-level DDs, we recommend focusing on no more than 2-3 people to start.  That is, help 2-3 of your PSAs become Team Leaders and DDs.  You may even want to consider reassigning everyone else on your first level under them.  Then pause on developing more first-level Team Leaders and make your focus be about getting your 2-3 DDs all the way to platinum.  Just by limiting your first level to 2-3 people, you’ll be automatically concentrating the power of Opti-Build…and making Opti-Build work more effectively for you (simply because all the sign-ups flowing through the Opti-Build stream will be less spread out). Then, each time one of your DDs hits platinum, add a new first-level DD.  Soon, you’ll have five first-level PTLs, per The Diamond Plan…and YOU will be a DTL!

Q: When does Opti-Build start diverting sign-ups from the Opti-Build stream to lower generations?
The simple algorithm that Opti-Build uses is this: Feed all DDs in the Opti-Build system until they’ve reached the rank of PTL (Platinum Team Leader)…while incorporating a 50/50 split.  Therefore, until you reach the rank of PTL, you’ll be the beneficiary of 50% of the sign-ups coming down the stream from your upline.  The other 50% will be automatically rotated between your first-level DDs–until they develop their own DDs—who will then automatically start receiving a percentage of the flow of sign-ups.   This process will automatically continue downward.

Q: Can I receive sign-ups from Opti-Build infinitely?
Not personally, no.  Once you’ve reached the rank of PTL (Platinum Team Leader), any sign-ups coming from the upline stream will bypass you and be assigned downline.  This of course can build income security for you by furthering the advancements of your downline team members while still continuing your own advancement towards becoming a DTL (Diamond Team Leader)!

Q: So when I’m personally generating sign-ups, how many generations below me might my sign-ups find a home with?
Imagine the birth of a new waterfall on a mountain.  At first, no water reaches the bottom, but as the crevices and deep spots on the way down are filled, the water cascades down.  Similarly, in time, as your group grows, your sign-ups could wind up two, three, four, five, even six or more generations below you.  And this will be a very good thing (see next answer)!

Q: But won’t I be giving up Direct Commissions if my sign-ups are reassigned to affiliates on lower generations in my group?
Yes, but don’t forget that you can still earn Matching VP on every one that is at least an Executive Affiliate (EA).  Moreover, it’s crucial that you understand the following concept:

“The best way to build a highly successful business in SFI is to help those in your team become successful.”

Sure, you might earn a little more in the short term by putting all your sign-ups on your first level and tapping into the Direct Commissions they could generate for you.  But in the long term, you may very well be leaving a fortune on the table!  The fact is, the big money in SFI comes from leveraged income (duplication).  Opti-Build provides you with a way to put this part of your business into overdrive!  And, with proper focus, Opti-Build can make your Direct Commissions pale in comparison to your override commissions (Matching VP).  Also note that Direct Commissions will eventually roll up to you if the person/persons in between become inactive in SFI.

Q: Is there any way to participate in Opti-Build but still have SOME of my sign-ups go to my first level like normal?
Yes. You can choose to keep 50% of your own sign-ups (50% placed normally, the other 50% placed automatically by Opti-Build).  This allows you to keep building out your first level, to find and develop additional Team Leaders, while still actively participating in Opti-Build.

Q: Will any of the sign-ups I generate go outside of my downline?
No, ALL sign-ups that you contribute to Opti-Build will be reassigned exclusively to DDs in your group.

Q: What is the cost for Opti-Build?
The only cost is your commitment to the program in contributing your sign-ups.

Q: Can my Opti-Build preferences be changed or are they permanent once set?
You can increase or decrease the amount of PSAs you’re contributing, or stop your participation in Opti-Build any time you want.

Q: Does Opti-Build utilize CSAs in any way?
At this time, no, at least not directly.  However, from your Genealogy, you can of course reassign your individual CSAs to affiliates in your group.  If you’re serious about making Opti-Build work for you, we recommend any CSAs you reassign be reassigned to your first-level DDs and/or DDs in lower generations in your group.  Why?  Remember the rule: “The best way to build a highly successful business in SFI is to help those in your team become successful.”  Obviously, awarding CSAs helps in this area.  And your interests are protected because the CSAs will be returned back to you if the persons you award them to drop below the rank of EA.

Q: Can Opti-Build help me, even if I’m not a DD myself yet?
Yes.  One of the great benefits of Opti-Build is that everyone’s PSAs will have a strong incentive to become a Team Leader so they may participate in the program.

Q: May I participate in Opti-Build even if I haven’t qualified as a DD yet?
No, but you may want to go ahead and opt in in preparation for when you meet the other requirement(s) for being a DD.

Q: Do you have to be a DD to receive sign-ups from Opti-Build?
Yes.  You can contribute some or all of your sign-ups regardless of your rank, but to receive sign-ups from Opti-Build you need to be a DD.

Q: My sponsor is inactive or won’t qualify as a DD.  Does that mean I can’t receive any sign-ups from above?
No.  Your inactive or unqualified sponsor will simply be skipped over when sign-ups come down the stream.  Same goes for any other inactive/unqualified upline members (they’ll be skipped as well).

Q: Can I have DDs after I’ve qualified as a DTL (Diamond Team Leader)?
The Team Leaders on your first level who are currently PTLs cannot be DDs (once you’ve advanced to PTL, you can no longer receive sign-ups from Opti-Build).  However, were you to add a new PSA who became a Team Leader and who wished to participate in Opti-Build, yes, they could be a new DD for you.  In fact, you could continue to develop PTLs on your first level, as many as you want, indefinitely, in this way.

Q: I can’t wait to become a DTL, but what if one of my five PTLs quits or becomes inactive after all I and my upline team members have invested to get them to Platinum?
We’re making a policy change to address this. That is, your goal should absolutely be to develop five FIRST-level PTLs.  However, we will allow the PTLs to be in any of your legs (minimum of one PTL in five different legs). Put another way, if there is a PTL within 12 generations, below one of your PSAs, we’ll count your PSA as a PTL as it pertains to your DTL qualifications.

Q: I’m an established affiliate who has more than five Team Leaders (and potential DDs) on my first level.  Can I move some of them (as you’ve recommended) so as to optimize how Opti-Build will work for me?
At this moment, we are preparing to adjust the reassignment rules to accommodate affiliates like yourself.  However, because such moves can affect not only your income but the income of your upline members, we want everyone to give all such moves careful consideration first.  Therefore, the reassignment rules will not be adjusted until later in March.  In the meantime, we encourage you to carefully assess how you want your organization to look like and who might work best with who, if reassigned.  Furthermore, you may want to consult your sponsor and/or other Team Leader who may have had a hand in developing/nuturing the Team Leaders you have on your first level.  Remember, moving Team Leaders can affect their income, so consulting with and asking for their blessing on any such moves is encouraged.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

New SFI Gateway debuts

We’re pleased to roll out a brand new Gateway for all SFI affiliates today.


This new Gateway is an adaptation of one of the pages in the New Affiliate Intro that new affiliates see, but that we think could be quite effective for your PROSPECTS, too.

What it addresses, specifically, is skepticism.  As the headline alludes to, trying to find a legit money-making vehicle on the internet is like trying to find gold in the middle of a minefield.

To this end, our new “SB” (“skepticism buster”) Gateway lays out the reasons why a prospect should give the SFI opportunity a try.  Indeed, we feel this new Gateway features some of THE most convincing information available for persuading a prospect to become an SFI affiliate.

You can check it out and begin using the new “SB” Gateway immediately.  The URL is:

(replace XXXXX with your SFI ID number)

Note that this new Gateway can be used as a “standalone” Gateway or in conjunction with other SFI Gateways or SFI promotions.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

New marketing aid: MEMES!

We’re pleased to debut today a brand new category of marketing aids for all SFI affiliates: Internet Memes!

What’s an Internet Meme?  Here’s how Wikipedia defines them:

An Internet meme (/miːm/ meem) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet.  Some notable examples include posting a photo of people lying down in public places (called “planking”) and uploading a short video of people dancing to the Harlem Shake.

A meme is “an idea, behavior, or style that spreads from person to person within a culture”.  An Internet meme may take the form of an image (typically an image macro), hyperlink, video, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites, or by Usenet boards and other such early-internet communications facilities. Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word-of-mouth transmission.

Our new SFI memes are designed to work the same way, but with a specific purpose—which is to help you sponsor new affiliates.


We are debuting this new marketing category today with 17 different memes, available now from the Marketing Center.


There are two big differences when using our new memes that you need to be aware of:

1. Unlike SFI banners and many of our other marketing aids where you are required to use only our HTML, for memes you need to download the images to your computer.  You will then upload them wherever you wish to use them.

2. Do NOT link the meme images to anything.  Memes are not designed to be clicked on.  Rather, memes are designed to entertain and spark discussions.  The latter is, of course, how memes can help you sponsor new affiliates.

Example: You post on a social media site this meme:


Readers see this meme and question what residual income is.  Discussion ensues.  Someone asks how THEY can get residual income.  There’s your opening.  You now provide them with your SFI gateway.  Note: You may want to do this privately, because many social media sites will block your gateway URL or otherwise taint it.

Now, we strongly encourage you to NOT be aggressive when using memes.  Post one of our fun memes and just let discussion happen organically.  Posting a big solicitation will likely be counter-productive and may even get you banned.  Just let the meme do the work (or most of the work at least) and simply be ready to respond when interest is generated.  Have fun with them!

TIP: Don’t feel that the memes are exclusively for use on social media.  You can also add them to your email signature…or incorporate one or more into your personal blog or website.

Forum Discussion

DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

Unstoppable coins now shipping!

Our beautiful new SFI “Unstoppable” coins have just arrived from the mint and we’ve begun shipments to the winners!


Our new, silver-dollar-size coins were designed for you to display at your desk, or to keep in your pocket or purse as a constant reminder of your SFI goals.  Your Unstoppable Affiliate coin is ALSO a powerful conversation starter/marketing tool!  Hand one to a prospect and watch them get quickly interested in joining your SFI team!

How to get YOURS

If you haven’t already won one, you can win one this month by just developing 3 or more new (first-time) EA2s by the end of November.  Full details HERE.
Forum Discussion

DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

Woo-hoo…25,000+ Product Collections now at TripleClicks!

screenshot_1058TripleClicks Product Collections continue to be a favorite feature among SFI Affiliates and TC ECAs, with more than 25,000 unique, themed product collections created to promote TripleClicks–with new product collections being added every day!

Get yours set up now before the holiday shopping season kicks in.

In case you missed it, the Product Collections tool lets you group collections of individual products that you want to promote for whatever audience (or even person) you want to target!  You can create as many collections as you like, and promote them through a special affiliate link or even create a custom banner for online promotions. The possibilities are endless.

Creating your own collections is easy and quick. Just follow the directions (or learn more about Product Collections)  HERE.