November 28, 2018
by admin


To: All Sponsors
From: SFI President Gery Carson

What’s the biggest obstacle to success in SFI?  Most would agree that it’s all about the lack of activity on the part of new affiliates.  Indeed, if the “front-end” of SFI could be more efficient in creating engaged, active new affiliates, business and income would EXPLODE for all.

“Cracking this code” has proven elusive.  I really should say “re-cracking,” because, in years past, we’ve been able to engage a much higher percentage of new people.  But the numbers have fallen off, despite our best efforts.  

Why have they fallen off?  That’s the million dollar question.  But I can tell you that, over our now-20-year history, the marketplace has shifted many, many times.  What worked last month/last year no longer works this month/this year.  Technology changes, governments change laws, behaviors change.  What was once novel and exciting now no longer works…and visa versa, too!  For example, email used to work wonderfully. Today, we’re probably lucky if 5% receive and/or open the emails we send them.

So, what’s the answer?  The answer is that we have to start testing new approaches.  Moreover, we have to start doing it more scientifically, instead of simply trying to interpret the numbers on our data reports.

That scientific approach is known as “Split” testing or “A/B” testing.  Here’s essentially how it works:

Let’s say I’ve got a new product I want to sell.  I create two different ads (an “A” ad and a “B” ad).  Each is distinctively different from the other.  I expose my two ads each to the same number of people.  The ad that produces the most sales is considered the winner.  The ad with the lesser results is discarded.  I now might take the winning ad and create two variations of it.  

For example, I might try two different headlines, or two different images, or different color schemes.  From my NEW “A” and “B” I now determine again which produces the most sales…and I discard the other.  I keep repeating this process until there’s essentially no difference in results.  At this point, I should have a solid, proven ad to generate optimal results from my advertising (well, at least for now, at least until the marketplace shifts).

See how that works?  You’ve removed guessing, speculation, instinct, “gut feeling,” etc…and you’ve replaced them with scientific testing and good ole math.

And that, my friends, is what we’re going to put to work for us on the front-end.  That is, effective immediately, we will begin A/B testing a variety of new landing pages/Smart Start approaches.  And, actually, because we typically generate THOUSANDS of new sign-ups a day, we have the ability to do A/B/C or A/B/C/D or even A/B/C/D/E testing.  

That is, because we have such a large sample size available, we can actually effectively test 3, 4, 5, or more distinctly-different front-ends at the same time, putting each of the different approaches in front of an equal number of randomly chosen sign-ups.  It also means we can much more quickly determine what approach is the most effective. 


It means, VERY CLEARLY, that you need to make sure you keep your welcomes and initial contact/training GENERIC…because, at this time at least, you’re not going to know which approach your new sign-ups sees.

The good news is, a generic approach is always what I’ve recommended be used.

There’s an old saying that people don’t care what you say until they know you care.  A very wise saying that is!  It’s also true that throwing lists of things to do, lots of links, etc. at new people is, more times than not, going to confuse and/or overwhelm them.  And as a good friend has told me many times over the years, “A confused mind says no.”

So keep it brief, keep it friendly, and don’t get into any potentially-confusing specifics (no matter how harmless it may seem).  


All of your messages should revolve around helping and serving your new PSA.  Make sure that this theme comes through loud and clear! Introduce yourself of course, but otherwise stick mainly to…

“Do you have any questions I can answer for you?”


“If there’s anything I can help you with, don’t hesitate to ask.”

There will be plenty of time later to recommend LaunchPad, the To-Do List, or whatever.  And, don’t forget, in the welcome letter they’ll get from SFI we’ll let them know about how to get started.  So don’t even worry about that, just break the ice and make sure they know you’re there to help them!

So…look over your welcomes/getting started materials and edit as needed.   Then stay tuned as we embark on this very important test that, with any luck, will lay the foundation for a vastly more effective front-end within a few months.  

Here we go!

Gery Carson

Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

November 28, 2018
by admin

DON’T FORGET! FRIDAY, November 30th, is the deadline…

1. To get in on the November S-Builder Co-op. Just plug in to our global advertising co-op and within a few weeks begin receiving signups (both SFI affiliates and Members). Just 72 cents a day gets you on your way; it’s one of most economical ways to build an online business ever! For complete details, extensive FAQs, and an order link for S-Builder, see the S-Builder central info page.

2. To retain your Executive Affiliate status for November. If you’re under 1,500 VersaPoints for this month, get to your SFI Homepage at the Affiliate Center right away and see your SFI To-Do List for a list of ways to acquire the points you need and advance in SFI rank.

3. To get set up for next month’s Opti-Build program. Every month, Opti-Build assists thousands of Affiliates to “build optimally” and automatically follow The Diamond Plan. To get set up for December 2018:

  • Make sure you’re a Bronze Team Leader or above by the end of November and opt in to participate in Opti-Build HERE.
  • Ensure that you’re one of your sponsor’s top five Team Leaders (by rank and/or total VersaPoints if a tiebreaker is needed) a Designated Diamond.
  • Consider reassignments to maximize your results for November. Get directions and info on the reassignment rules, as well as how to do reassignments and benefits of reassigning affiliates at HERE.

November 27, 2018
by admin

SFI 20th Anniversary PSA SPECIAL!

Today marks SFI’s 20th anniversary (see our special announcement HERE).

To help celebrate, we’re offering a SPECIAL DEAL on PSAs TO GO for all SFI affiliates.

Buy 20 or more PSAs for the special price of just $.89 each!

Each PSA purchased also earns you 23 VP and 10 Rewardicals (so 20 PSAs gets you 460 VP and 200 Rewardicals)!


With the new, recently-announced Special Compensation Package, you’ll earn a full 100%-of-the-CV Direct Commission on all purchases by your PSAs in their first 30 days in SFI!

PLUS, if your PSAs set up a minimum 1200 VP Auto-Delivery order (during first 30 days in SFI), you’ll ALSO receive 100 new CSAs!  This is a fabulous way to build a big team and boost your monthly commissions.

There’s also the great, new “CATALYST CLUB” badge you can earn (see your Badges Tab)!

And don’t forget that just three PSAs (along with 3000 VersaPoints) will advance you to the prestigious rank of Bronze Team Leaders and numerous additional perks and benefits (see benefits chart).


These special prices are good until the end of the year (November 27th-December 31st).


To order your PSAs, go now to:

November 27, 2018
by admin

SFI 20th Anniversary!

We have now officially entered our 21st year!  From a small acorn, SFI has grown into a tall and mighty oak tree, with strong and deep roots.  But you ain’t seen nothin’ yet…because we planted an entire FOREST…and it’s spreading across every country in the world.

Happy 20th anniversary to SFI and all its thousands of awesome affiliates across the globe!

SFI President & Founder Gery Carson remembers the day SFI was born:

“As an entrepreneur, there have been very few holidays where I haven’t worked at least a few hours, and this day in 1998 was no different.  I went into my home office that morning planning to spend a few casual hours—on nothing in particular.  It was a holiday after all, and no one else on my staff at the time was working. So it was just going to be a relaxing day where I’d let my mind have a break from the typical daily grind.

I remember at the time that affiliate programs were becoming a big deal, thanks to the Internet, which made it very easy to track sales using affiliate links.  Numerous big-name companies were now employing affiliate programs as a part of their marketing strategy.  And I thought…why not us, too?!  

I remember being particularly impressed with’s affiliate program.  The word was, they had 60,000 affiliates.  60,000!  At the time, that number seemed enormous to me, a nearly impossible number.  But I couldn’t have been more wrong of course because, in just a couple years, we would be experiencing days where we’d sign up over 60,000 affiliates in a single day!  

But on this morning, I was simply sketching out a few basics on how our affiliate program would work.  At the time, we were publishing our magazine, Six Figure Income, which featured exclusive interviews with home-based entrepreneurs who were earning at least $100,000 USD annually from their business.  This magazine was essentially our one and only product.  By the way, it’s from the magazine’s name that the SFI Marketing Group name came to be (a few years later we changed the initials to stand for Strong Future International to better align with our vision for the program).

Six Figure Income magazine’s premier issue was the March/April 1998 issue.  Prior to this, and stretching all the way back to 1986, we had published other newsletters and magazines devoted primarily to mail order entrepreneurs, including Mail Dealer Newsletter, Mail Profits Magazine, and Profits Magazine.  During those years, marketing by mail was the “Internet” for many entrepreneurs.  At least for entrepreneurs like myself, virtually all my marketing was mail-based (with a little bit of help from phone, fax, and conference calls).

Six Figure Income magazine was published just four times per year, and a one-year subscription was $49, so we had a healthy margin…enough margin to pay a handsome commission to anyone who wished to be an affiliate of ours and sell subscriptions.

Within days of deciding to create our affiliate program, I had published information on how to sign up online (supplemented, if I recall correctly, with a small direct mail campaign ironically).  To my pleasant surprise, sign-ups starting coming in almost immediately.  Not a lot, maybe a dozen or two a week, but that number rapidly accelerated.  Soon it was hundreds of sign-ups a day, then thousands, then tens of thousands!

Driving this now hyper-growth was our decision to expand the program and compensation plan—many of the details of which were hammered out during a weekend at SFI affiliate Steven Sashen’s Boulder, Colorado, home with affiliates Gump Wallen and the late, great Richard Strayer (we miss you, Rich!).  By January 2001, we had exceeded one MILLION affiliates.  By the way, with our most recently assigned ID number, over 18 million others have joined SFI since, more than 19 million in total!

Yet, like many great accomplishments, it all started with a simple idea, a simple inspiration.  Today, SFI is the online home for millions of entrepreneurs from every country in the world.  Indeed, SFI today is very possibly the largest and most successful affiliate program in the world, and I couldn’t be more proud.  But look out, ’cause we’re just getting warmed up!”

November 20, 2018
by admin

New Time Machine contest has started!

Time Machine gameZack is back…with the latest edition of our highly popular Eager Zebra game, Time Machine!

The new question is:

What will the NYSE spot price for silver be at market close on January 3, 2019?

Enter your new prediction at:

TIP: Make sure you head over to our blog at (or click the RULES button at the top of the Time Machine page) to get some valuable tips for winning the new Time Machine contest.

TIP: You can enter a prediction daily to win a share of what will, no doubt, become a HUGE Zackpot.  And with each Time Machine entry, you also can get a free entry for the  Daily Crown and a chance to win a share of over 35,000 Rewardicals!  NO PURCHASE NECESSARY.

GOOD LUCK to all our players!

November 20, 2018
by admin

SALE! Special Fast Track reward lapel pins for your team…LIMITED SUPPLY!

Often, even small rewards and incentives from leaders can really boost participation and encourage activity among your team. To that end, we’re offering a special deal to Team Leaders ONLY on several hundred Fast Track lapel pins currently in stock.

Available in packs of 20, these cool silver pins are an attractive, tasteful, and subtle way to spread the word about SFI while giving bragging rights to the best and brightest in your team! Award them to motivated affiliates who advance in rank in their first month, complete a sale at TripleClicks, or get their first PSA; they can also make a nice incentive for new Affiliates who purchase a New Member Pack, fill out their Affiliate Profile, or post to their Stream tab…whatever goals you want to set for your downline.

These Fast Track lapel pins are in LIMITED SUPPLY and once they’re gone, they’re gone…so don’t delay! Go to the following TripleClicks page and order some now!


November 19, 2018
by admin

Comp plan review and adjustments

After a thorough 6-month review of the changes to the SFI compensation plan enacted on June 1, 2018, we have determined that some minor adjustments are necessary.

The payout of three generations of 4% Team Overrides for Executive Affiliates was designed to incentivize more affiliates to become Executive Affiliates.  The actual result has been counterproductive.  That is, we’ve seen a substantial number of Team Leaders drop to the rank of Executive Affiliate because there was no longer a significant financial benefit to being a Team Leader for them (i.e. all Team Overrides could be secured by only being an Executive Affiliate).  This has negatively affected overall revenues and created a decrease in commissions for many.  Therefore, retroactive to November 1st, we are no longer paying Team Overrides to Executive Affiliates.

But here’s what we’re doing in return:

  1. We are kicking off today a special new promotion for sponsors (regardless of your rank) which will allow you to earn 100% CV Direct Commissions and hundreds of additional business-boosting CSAs.  We call it the Special Compensation Package (SCP).  Full details below.
  2. Effective December 1st, we’ll be testing a new “speed bonus.”  Full details below.
  3. We’re introducing two new badges for the SFI Badge Quest contest.  Full details below.
  4. We now have an extra 12% of CV to pay out.  Who’s it going to?  Our Team Leaders of course!  In short, 12% of the CV that WAS going to Executive Affiliates…is now going to our Team Leaders as part of Team Overrides.  So, there’s now another big, juicy reason to “go TL!”  Note that with backdating, you still have nearly 3 weeks to step up to the rank of Team Leader.

Special Compensation Package with 100% CV Direct Commissions and more!

Here are the details for the Special Compensation Package (SCP):

  • For any new PSA, you’re going to earn 100% of the CV for that new PSA’s first 30 days in SFI!  That’s 5x the normal 20% Direct Commission and will allow you to get into profit faster than ever!  Note: This is retroactive to November 1st, so you may have already earned some of these biggest-ever commissions!
  • If your new PSA sets up a minimum-1200 VP Auto-Delivery order within their first 30 days, we’ll also award you 100 new CSAs.  This 100 CSAs bonus is also retroactive to November 1st!
  • At this time, SCP is a limited time special deal, available only on PSAs registered between November 1st, 2018 and January 31st, 2019.  However, if it is well received, we may extend the program and, potentially, make it a permanent feature of our compensation plan.  We hope you’ll show us you love it!

Executive Speed Bonus

Here are the details for the Executive Speed Bonus (ESB):

In December, requalify as an EA (minimum EA) no later than December 10th, and you’ll automatically receive 10 additional new CSAs (to go with the standard 10 Bonus CSAs you receive as an EA perk for a total of 20 CSAs).

Note: ESB is planned to be offered for December 2018 ONLY.  However, if we see a significant number of affiliates requalify as EAs early in December, we will extend the program and, potentially, make it a permanent monthly feature.

New SFI Badges

**Allow up to 5 business days for new badges to begin appearing**


The SCP (Special Compensation Package) also comes with a great new “CATALYST CLUB” badge.  Earn the basic badge and 250 Badge Quest points when you secure your first 100% CV Direct Commission.

  • Add bronze trim and a total of 500 Badge Quest points upon achieving 10 marks*
  • Add silver trim and a total of 750 Badge Quest points upon achieving 25 marks*
  • Add gold trim and a total of 1000 Badge Quest points upon achieving 50 marks*
  • Upon achieving 100 marks*, you’ll receive the very special “CATALYST CLUB Elite Member” badge and a grand total of 2000 Badge Quest points!

Special Bonus: Who will be the first affiliate to earn the “CATALYST CLUB Elite Member” badge?  The race is on!  And just to add a little extra energy to that race, we’re going to award 50,000 Rewardicals to the winner.

*How marks are scored for the “CATALYST CLUB” badge:  Each 100% CV Direct Commission you earn (maximum one per PSA) scores you one mark.  Score two more marks (three total marks) if a minimum 1200 VP Auto-Delivery is included.


Qualify for the ESB (Executive Speed Bonus) in December and you’ll receive the new “EXECUTIVE SPEEDSTER” badge. Earn the basic badge and 100 Badge Quest points by requalifying as an EA by December 10th.

  • Add bronze trim and a total of 200 Badge Quest points by requalifying by December 7th
  • Add silver trim and a total of 300 Badge Quest points by requalifying by December 5th
  • Add gold trim and a total of 400 Badge Quest points by requalifying on December 1st

Special Notes:

  1. Should the ESB program be extended, the badges and points will be required to be requalified for monthly.
  2. If you apply your commissions for your monthly re-qualification, you will receive the basic ESB badge.


Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

November 16, 2018
by admin

Did you get your free triple bonuses?

Commissions and perks have been processed for October, and we wanted to remind you that if you were an EA (Executive Affiliate) or above last month, we’ve added the following triple bonuses to your account:

  • 10-20 free TCredits
  • 50 to 100 free Rewardicals
  • 10-20 free CSAs

To confirm how many TCredits you have available to use, just log in at They will be listed next to your name in the top right corner. You can confirm your total Rewardicals by signing into Finally, look for your new CSAs to start appearing in your Genealogy report.

Learn more about these monthly bonuses:


November 15, 2018
by admin

New Rewardical Gateway is here!

We are happy today to announce a brand new Gateway…designed to help you attract PRMs (Personally Referred Members) and grow your customer list!  And don’t forget: You now earn handsome 52% Direct Commissions on purchases made by your PRMs!  PLUS, for every 10 Rewardicals earned by your PRMs (free Rewardicals excluded), you’ll automatically earn 1 Rewardical for yourself!

The new Rewardical Gateway features a bright, modern design and offers your prospects 25 free Rewardicals (on us, at no cost to you) just for signing up!  Is this the best Gateway yet for signing up PRMs and getting them to become active customers?  We definitely feel it is!

You can begin using the new Rewardical Gateway immediately; you’ll find your custom affiliate link on the My Gateways index.

Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

November 15, 2018
by admin

Check out the new, updated NGRQ Gateway!

Earlier this year, we introduced our “NGRQ” (No Get Rich Quick) Gateway, a Gateway specifically designed to filter out, up front, “tire-kickers” and other non-serious persons. Read all about it and why it might be the right SFI Gateway for you HERE.

It’s been a popular Gateway, but some have asked that we update it with a better image. We’ve now done that!  Here’s the new look:

You can begin using the new, updated NGRQ Gateway immediately; you’ll find your custom affiliate link on the My Gateways index.