SFI News

SFI's Official News Blog

2018 message from Gery


To: All SFI Affiliates
From: SFI Founder & President Gery Carson


Yes, a brand new year has arrived, and with it, fresh opportunity!  We finished up 2017 in strong fashion; now it’s time to grab that momentum and turn it into a BIG, BIG 2018!

Leading the way will be our powerful new Rewardical program.  So far, we’ve only shown you the tip of the iceberg.  But there is much, much more to come, including lots of new ways to earn and win Rewardicals.

Of course, Localvantia will also be a big part of 2018.  Already dozens of merchants from all over the world have officially signed on, but we’re just barely getting started!  If we all work together, we can be celebrating thousands of merchants in the Localvantia network one year from now!

We know you love our Eager Zebra games, and we know you want more and different games.  Well, our next great game is on the way…and if everything comes together like it should, it’s just the start of  a big expansion of the Eager Zebra universe.

Bitcoin was one of the most talked about things in the world in 2017. Well, not only can you make purchases at TripleClicks with Bitcoin, you’ll soon be able to get paid in (receive your commissions) in Bitcoin, too!  Tip: Until this is officially available, you can set your commissions to accumulate on account.  Then, when Bitcoin is available, you can simply change your settings and receive all of the commissions you’ve accumulated into your Bitcoin wallet!

And, of course, the “Ideas Machine” at SFI (empowered by suggestions from our awesome affiliates around the world) is PROLIFIC, and the current Projects Pipeline is burgeoning…so there’s no doubt we’ll be surprising and delighting you with many other great developments throughout 2018!  Tip: Subscribe at news.sfimg.com and you’ll receive an email of each new development the second it’s announced.


Even though it was one of THE biggest new developments in 2017, Opti-Build sort of got lost amongst many, many other big developments.  Well, we’d like to see a whole lot more people discover the power of Opti-Build (learn more) in 2018.  And what better way than to introduce some new badges!

Effective January 10th, we’ll be rolling out two prestigious new badges (with four levels each) for those participating in the Opti-Build program and generating POAs (Personally Originated Affiliates).

Generating 25 POAs earns you the basic “Opti-Builder” badge.  Upon generating your 500th POA for your downline, you’ll be awarded the prestigious “500 Club” badge.  Become an Opti-Builder PRO with 750 POAs.  And 1000 POAs puts you in truly rarified air with the gold Opti-Builder ELITE badge:


In addition to the above four badges, we’re also introducing an Opti-Build leaderboard that recognizes our top Opti-Builders. You’ll sport the basic leaderboard badge by being in the top 200.  Move up to bronze with a leaderboard ranking of 51-100.  Advance to silver with a ranking of 11-50.  Sport the highest leaderboard badge (gold) by making the top 10.


Watch for full details on our eight new Opti-Build badges (including Badge Quest point values) next week.

That’s it for now.  Time to get to work!

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.

2017 New Years Message from Gery


To: All SFI affiliates
From: Gery Carson

HAPPY NEW YEAR!  It’s with great excitement that I get to address you here on this first day of the new year…2017!  I LOVE the start of each new year, because it’s such a great opportunity to “hit the reset button” and start fresh, with a new list of goals and resolutions, and with renewed vigor and energy.

Happy New Year 2017 background template.

But before we move onto and start talking about what’s in store for 2017, let’s (briefly) give 2016 it’s due!  In 2016 MUCH (and I mean MUCH) was accomplished and achieved.  Following is a list of just some of our 2016 additions and improvements:

Tip: If you’ve been with SFI for less than a year (or just need a refresher), this is a great list to go through, to make sure you’re taking advantage of our newest features and programs.

Yes, my team here was definitely “on fire” in 2016, and I’m SO proud of the great, great effort and how many important pieces we were able to put in place for our affiliates.

But, of course, just like riding a bicycle uphill, if you want to keep climbing, you can’t stop pedaling (or soon you’ll be rolling backwards).  So just like I hope each and every one of you are, we are ready to hit the ground running in 2017!

Today and over the next couple days you’ll see the first evidence of this with three major announcements (see the first of these three here).  But these will be just the tip of the iceberg!

Year of the Sale

smiling young man in blank black t-shirtIn 2016, our major focus was on SFI.  In 2017, our main focus will be on TripleClicks.  More specifically, our focus will be on improving TripleClicks in ways designed to substantially accelerate sales.  Hence, we’re calling 2017, “Year of the sale!”

To that end, we will be aggressively addressing:

  • ECA quality
  • Shipping & delivery
  • Product selection
  • Site user-friendliness

We want to greatly expand product offerings and improve shipping and delivery.  We want to improve the experience of all persons visiting TripleClicks.  We want to make all parts of TripleClicks mobile-friendly.

And our long-time plan to bring in restaurants, gas stations, grocery stores, and other local merchants to TripleClicks should also finally become a reality in 2017!  Imagine being able to earn all the VersaPoints you need each month by simply patronizing your favorite local merchants!  Yes, if we do this right, this one program alone could be the biggest thing we’ve ever done!

We also have plans to open up engagement opportunities between affiliates and their PRMs!  That is, we want to give you more ways to directly engage with and impact the activities of your PRMs.

If we can accomplish these objectives, 2017 will indeed be a banner year for sales at TripleClicks…and I, for one, am planning on exactly that!

Why it’s so important

Why is making TripleClicks better and creating more sales so important?  Well, it’s like this, folks:  No matter how great we make the SFI side of things, no matter how good our gateways are, no matter how good are SFI training, tools, and leadership is, no matter how many tens of thousands join SFI, if we don’t have great products behind it, we’ll never be any more than a shadow of what we could be.

But if TripleClicks has the products, prices, features, and other amenities that attract and keep today’s online customers, the SFI affiliate opportunity has almost no limits in its potential…and the emergence of future SFI affiliate millionaires becomes a real possibility.


In short, SFI’s foundation has to be about our products.  So in 2017, let’s all work together to take TripleClicks to a new level.  Let’s truly make 2017 the “Year or the sale!”

In closing

SFI Nation is huge.  Our community numbers in the hundreds of thousands, made up of men and women from virtually every country in the world.  And so it requires only some simple math to know that tens of millions of hours were invested by our affiliates in 2016.  Tens of MILLIONS of hours!  I’m humbled by this.  And I’m enormously grateful that so many invest so much to make SFI go and continue moving into the future.  THANK YOU!!

And speaking of that future, it’s truly never been brighter.  2017 holds incredible promise, with unprecedented opportunities.  But that promise will not be realized without real and true commitment, without rolling up sleeves and doing the hard work that building great things requires.  For myself and for our corporate team here, rest assured that we will leave no stone unturned in 2017.  Indeed, we will out-work and out-hustle our competition every day of the year, and we will not rest until SFI has changed the world.  Who’s with us?!

Gery Carson
Forum Discussion

DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.

New Affiliate Welcome Reboot

A special memo from SFI President Gery Carson

Hi, everyone!

At SFI, my team and I are continually working on various ideas and concepts to improve SFI.  One of the areas that we have been very focused on recently is improving the “front end” of SFI–that is– those crucial few minutes right after someone has signed up.

And, yes, I truly mean crucial.  If we confuse and/or overwhelm them…they may immediately leave, never to return.  If we give them the perception that SFI is something different than how it was promoted to them…that might also end our relationship with them before it even started.  In short, we have to connect with them right away!

So, with that in mind, today we are introducing a newly revised front end for new affiliates.  Call it “Getting Started 3.0” (or GS3 for short).

GS 3.0

Effective immediately, when someone joins SFI, they’ll land on an all-new, fully mobile-friendly, “Welcome to SFI” site that has a heavy emphasis on selling the new person on SFI.  Why sell them on SFI?  Our research indicates that most affiliates when they register are not yet sold on SFI.  They don’t know yet that SFI is a rock-solid company with an incredible opportunity for them!

On the contrary, most people are highly, and I mean HIGHLY, skeptical of most online “biz opps.”  As far as they know, SFI could be one of those pathetic fly-by-night companies out to empty their wallets. Therefore, GS3 has a strong emphasis on eliminating any skepticism they may have about SFI.

At the same time, we also think it’s vital that the core elements of how they make money with SFI are covered here.  So GS3 also briefly lays out these basics.

When they get to the end of GS3, the new affiliate is hopefully not only sold on SFI but also has a basic understanding how they’ll earn money as an affiliate.

They are now asked to decide between two options…to either “think about it” or proceed to LaunchPad.  Hopefully, of course, most choose LaunchPad.

Would you like to view the new GS3?  Go HERE.  Note: Some parts of GS3/ LaunchPad may be cached and may not display properly without first refreshing and/or clearing your cache.


Our “welcome to SFI” pages aren’t the only thing that’s new.  LaunchPad’s look and feel has been completely overhauled and has been made mobile-friendly/responsive.  Content, by and large, however, is currently still unchanged, but LaunchPad will shortly be undergoing a complete overhaul on content, too!

Yes, this is just the beginning.  We are going to be putting major resources into making LaunchPad as absolutely great as it can be.  We are looking at adding audio (in multiple languages), instructive video clips, and much more.  LaunchPad is going to be THE place for learning about SFI and TripleClicks basics.

Speaking of which, we want to really lock down the path that brand new affiliates take upon joining SFI.  We want ALL of their focus to be on going through LaunchPad.  To this end, SFI Basics and Start will no longer share equal billing with LaunchPad.  SFI Basics will still exist as a resource under our Training menu, for example, but it won’t have its own special button in the header of the Affiliate Center any more.

Again, we’re going to make LaunchPad extraordinarily great…and we’re going to focus our new affiliates’ attention there–rather than risk overwhelming and confusing them with multiple training options and information (as has been the case recently).


For those who are brand new, we’ve added a very special new element to the first lesson of LaunchPad.  That is, before a new person is presented the text for the first lesson, they are required to take a very brief but very important survey.

In fact, the survey is just one question, designed to determine what they feel is their biggest challenge to becoming a successful online entrepreneur.  But from these answers, something magical happens!  From these answers, we will now be able to tailor the SFI experience for them!

If they have little to no money to invest, we’ll show them how to build their business on a shoestring.  If time is an issue, we’ll show them how to make the most of whatever amount of time they can commit.  If lack of experience is their concern, we’ll tailor SFI to these needs.  And so on and so forth.

We believe that not treating every affiliate the same, not forcing them through the very same training, but rather providing individualized attention and tailoring SFI to THEM…can have big payoffs.


  • Most persons joining SFI aren’t yet sold on SFI when they register.  So GS3 has a heavy emphasis on selling them on SFI–before we pivot to training details.
  • New affiliates need to understand how they’ll be earning money with SFI.  Therefore, GS3 introduces them to the cores: Internet Sales, Team Sales, and Profit Sharing
  • We let the new affiliate tell us when they’re sold on SFI and they’re ready to start their training.
  • From now on, LaunchPad is going to be THE training site for new affiliates to learn how to build a successful SFI business.
  • We have to make things SIMPLER.  Too many new affiliates are overwhelmed, and this prevents them from becoming active.  Special note: More simplification, in other areas of SFI, is on the way, too.
  • “One size fits all” is a poor business model.  We’re moving away from that.

Okay, let’s all get ready for more active affiliates and all that comes with it!  Starting NOW.

Forum Discussion

DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.