SFI News

SFI's Official News Blog


Opti-Build update

We’re 20 days in…and Opti-Build is definitely heating up!  Indeed, nearly 10,000 new affiliate sign-ups have already been awarded to affiliates participating in the new program!  If you’re not aware of our powerful new Opti-Build program, you can get all the details HERE and HERE.

Build it!

Now, as you may realize, Opti-Build is a highly complex programming undertaking…and when it’s operating as part of a database as large and as active as SFI’s, it’s a real “beast!”  Because of this, we’ve had to tweak a few things and eliminate a couple features that were proving to be unfeasible—things that could not be determined during our pre-launch, non-live testing.

Here are the changes:

1. If your sponsor is not a Designated Diamond (DD), you cannot receive Opti-Build spillover. HOWEVER, with the new Active Sponsor policy announced HERE, you may be rolling up to a NEW sponsor soon that WILL allow you to benefit from Opti-Build upline spillover.  And be sure to carefully digest the below Q&A section, which explains how Opti-Build can still be highly beneficial for you even without the “icing on the cake” of an active upline.  Remember, as always, “If it’s to be, it’s up to me!”

2. In our original announcement, we stated that once you reached the rank of PTL (Platinum Team Leader), participation in Opti-Build was no longer allowed.  PTLs can now fully participate…until they attain the rank of DTL (Diamond Team Leader).

3. If you’re not a DD, you cannot participate in Opti-Build to have your sign-ups automatically flow into the Opti-Build stream.  However, you can still manually reassign all your sign-ups as needed, which can accomplish the exact same results, it’s just not automatic. See this Knowledge Base article to learn about how to do reassignments and why it’s a highly valuable strategy. And/or search on the keyword “reassignment” from the Affiliate Center’s search engine.

One more thing…

We are continuing to refine some of the automatic reassignment algorithm code.  Reassignments starting in May should be “smoother” and more consistent.  We appreciate your patience as we make these refinements!


Q&A

Q: My sponsor, nor my sponsor’s sponsor, is active or qualified as a DD. Does that mean I can never receive Opti-Build spillover?
NO. Opti-Build is just getting started. Lots of formerly inactive affiliates are becoming active now due to Opti-Build and we expects thousands more to do the same in the coming months. So, your sponsor and/or sponsor’s sponsor could join in the fun soon. To help that along, be sure to let your sponsor/upline know that you’re a Designated Diamond and committed to becoming a DTL via Opti-Build, and you’d like to see their participation in the program so you can work together for mutual gain.  There’s also the new Active Sponsor policy now that will eliminate many layers of inactive sponsors, starting on May 1st.

In the meantime, it’s very important that you always think about Opti-Build for what it can do for you from you on down (and not about potential upline spillover for you).

Think about it this way: Most every affiliate joining SFI is going to be aware of Opti-Build. And of these that you’re recruiting, who are they going to look to you? You (their upline) of course! Same with all your existing group members. If you’re participating, a LOT of them are going to become Team Leaders and commit to Opti-Build, too, to get part of the spillover you’ll be generating…and then the people under them will likely do the same…and on down the line it can go. We’re certainly seeing a lot of such activity right now companywide.

So, as you can see, this is all potentially very big for you. In other words, whether or not there is spillover involved for you right now, Opti-Build can still be a VERY powerful business-building tool for you. Keep your focus on THAT!

Q: I’m utilizing a Builder Bundle to supplement my production of POAs (Personally Originated Affiliates) for my team’s Designated Diamonds.  What is the keycode for sign-ups generated by Builder Bundle?
For now, 1101 is the keycode for both S-Builder Co-op and Builder Bundle…because the latter is essentially a subset of the former, using the same advertising sources, etc. We may, however, be able to give Builder Bundle its own code at a later time.

Q: Should I be receiving PSAs from my Builder Bundle subscription by now?
If you bought your Builder Bundle unit in March, you’re receiving PSAs currently (see keycode 1101s in your Genealogy). If you bought your Builder Bundle unit in April, it would start in May for you…and so on. That is, Builder Bundle is set up to start delivering the PSAs to you in the month following your purchase (though delivery of all 8 PSAs may take longer than one month).


Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


Opti-Build™ has arrived!

Alphabet Rainbow Lights  Glitter with Sparkles

Today, the first day of April 2017, we start a new chapter in SFI, with Opti-Build now assisting thousands to “build optimally” and empowering them to automatically follow The Diamond Plan.

In case you missed the Opti-Build announcement, you can get all the details HERE, but the basics are simply this:

For years we’ve been extolling the benefits of building a “5×5” organization (5 affiliates on your first generation, 25 on your second generation, 125 on your third, 625 on your fourth, and so on), as outlined in SFI’s Diamond Plan.  Opti-Build helps you actively and automatically build this 5×5 “dream team,” and every member of your team, too!

Now that Opti-Build is LIVE, here are EIGHT IMPORTANT THINGS to know:


1. Participate with the right mindset!

Nothing is more important than to enter and participate in the program with the right mindset.  That is, Opti-Build is NOT about sitting around and waiting for spillover (sign-ups given to you from above).  If that’s your mindset, Opti-Build is not going to work for you.  Yes, you may very well receive spillover, but it’s critical that you take full responsibility for the success of Opti-Build for you and your downline members.  “If it’s to be, it’s up to me!”

Make certain that you’re personally contributing a steady supply of sign-ups (through your own advertising and/or with the help of S-Builder Co-op or a Builder Bundle unit).  If you’re not feeding into the system, don’t expect those above you to feed you!  

Yes, this is the time to be a leader and set an example for all of those in your downline.  Show ’em how it’s done!  And when they duplicate what you’re doing, the effects of Opti-Build can be astounding for you and your team of Designated Diamonds!

Remember, Opti-Build is all about “synergy,” about focusing every participant’s efforts on a common goal…of creating Diamond Team Leaders far and wide.  So resolve to be someone who consistently gives into the system, not someone who is just a taker, and teach this mindset throughout your team!


2. New Opti-Build email notifications

Each time you’re responsible for a new sign-up that is automatically reassigned by Opti-Build, you’ll receive a special email notification letting you know the name, location, and email of the person…and the name, location, and email of the Designated Diamond in your group they were reassigned to.


3. New Opti-Build filters for Genealogy

We’ve added two QuickFilters to the Genealogy.

  • Select the “Opti-Build-received” filter to see the people reassigned to you via Opti-Build from an upline member.
  • Select the “Opti-Build-reassigned” filter to see the persons you were the Originator of but who were reassigned by Opti-Build to a Designated Diamond in your downline.

4. Keycode for friends

So you’re participating in Opti-Build.  Great!  But what if you want to sponsor a friend or family member, and ensure they land on your first level?  By using the keycode 9999, you can exclude up to three sign-ups a month from Opti-Build.  That is, if you add “.9999” on the back of your SFI ID number on your SFI Gateway URL, Opti-Build will not apply the reassignment algorithm, and they’ll come into SFI with you as their direct sponsor.

Example: http://www.sfi4.com/21505.9999/free

But don’t forget that you can do this a maximum of only three times per month!


5. New Designated Diamonds

If you qualified as a Designated Diamond at the end of March, your Affiliate Snapshot, Leadership Page, etc., should now be sporting the DD badge.

For those of you who didn’t quite make it, who were unable to get designated as a Designated Diamond by the end of March, you’ve got a fresh month ahead of you to qualify  again by the end of April.  If your goal is to become a Designated Diamond, now’s the time to get busy.


6. Team Leader Co-ops when participating in Opti-Build

Here’s the rule:

  • If you’re participating in Opti-Build at the 100% level, no sign-ups you generate can go towards any Team Leader Co-ops you maintain.  Opti-Build take precedence.
  • If you wish to participate in Opti-Build AND operate a Team Leader Co-op, too, you’ll need to have your participation in Opti-Build set at 50%.  With this setting, half of your sign-ups will flow into Opti-Build…and the other half will go towards your Team Leader Co-op(s) and use whatever placement rules you’ve set up.

If this sounds “messy” to you, you might want to consider discontinuing your Team Leader Co-op.  Why?  Because Opti-Build is very much like a co-op already.  Opti-Build automatically pools together the advertising and lead generation resources being invested in by the participants, and then uses its AI to smartly place the sign-ups in a way that is designed to maximize success and income for every participant.  Opti-Build also, by requiring people to “raise their hands” and become Designated Diamonds to participate, has identified the workers (“work with the workers“) in your organization.


7. New Diamond Team Leader rule

As shared in the Opti-Build announcement, we’re easing the requirement for becoming a DTL.

Your goal should absolutely be to develop five FIRST-level PTLs as the Diamond Plan guides.  However, we now allow the PTLs to be in any of your legs (minimum of one PTL in five different legs). Put another way, if there is a PTL within 12 generations, below one of your PSAs, we’ll count your PSA as a PTL as it pertains to your DTL qualifications.


8. Unstoppable Contest paused

So that everyone can focus on the objectives of the new Opti-Build program in April, we’re pausing the Unstoppable Contest. We hope to “un-pause” it later this Spring.  Watch for announcements.


 What’s next?

Opti-Build has already been excitedly received by thousands of SFI affiliates, and April should be a very exciting first month.  What’s next is to get even more people involved in this new program.

For those of you who have budding organizations, you’ll want to keep looking for ways to refine your structure through manual reassignments.  Review the new reassignment rules HERE.  By strategically reassigning team members, you’ll get more and more people focused on the Diamond Plan and becoming Designated Diamonds themselves.  Read all about how to do reassignments and benefits of reassigning affiliates HERE.


Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


Last day to get in on Opti-Build for April!

Tomorrow (April 1st), we start a new chapter in SFI, when Opti-Build will begin assisting thousands to “build optimally” and automatically follow The Diamond PlanBut to participate in April, you need to be set up by the end of today (March 31st).

The three main things are:

  1. If you’ve qualified as a BTL this month (or expect to by the end of the day), be sure you’ve opted in to participate.  You can do that HERE.  Note that your sponsor does not need to be active or a Designated Diamond themselves for you to benefit from the Opti-Build program.
  2. If your sponsor has a lot of first-level Team Leaders, you’ll need to be one of his/her top five Team Leaders by the end of the day (by rank and/or total VersaPoints if a tiebreaker is needed) to be designated a Designated Diamond for April. We recommend that you contact your sponsor if you haven’t already to determine your status.
  3. If you’re a Team Leader, you may want to do some reassignments to maximize your results in April.  You must get this completed by the end of the day.  Get directions and info on the new reassignment rules HERE.  Read all about how to do reassignments and benefits of reassigning affiliates HERE.

Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


New Reassignment Rules

As discussed in our Opti-Build announcement, to maximize Opti-Build’s power and impact for your group, restructuring your first level by the end of March may be in order.

First, though, let’s affirm again:

“The best way to build a highly successful business in SFI is to help those in your team become successful.”

Let this key principle guide you as you consider your restructuring strategy!

screenshot_2504

Now, if you’re relatively new to SFI and/or have five or less Team Leaders on your first level, you probably do not need to do much or any restructuring.  But if you DO have more than five Team Leaders, pay very careful attention to the following information.

First, understand that everyone can have no more than five DDs (Designated Diamonds).  And being a DD is a requirement for participating in Opti-Build.  Therefore, if you have more than five Team Leaders, you’re going to have Team Leaders that are not allowed to participate in Opti-Build. That’s probably not good for them or for YOU.

Again, “The best way to build a highly successful business in SFI is to help those in your team become successful.”  Preventing one or more of your first Team Leaders from participating in Opti-Build goes directly against this tenet of course!

So, you have two choices:

  • > Leave your Team Leaders where they are and risk harming your relationship with them and, very possibly, your future earnings from those legs of your business.

  • > Reassign some of your Team Leaders so that ALL of them can qualify as DDs and be able to participate in Opti-Build.

If you feel #2 is the best option, here are our best restructuring tips:

The system is going to identify for you who your five DDs will be on April 1st.  However, unless you have a truly large number of very active Team Leaders on your first level, you should be able to ascertain who they will be now.  They will be your five Team Leaders with the highest rank (and in the case of a tie, the ones with the most VP for the month).

Your next step is to identify your Team Leaders who will NOT be one of the five DDs selected by the system on April 1st.  These persons are the ones you need to consider reassigning now, before the end of the month.

We recommend that you reassign each of these persons under one of your five top Team Leaders (those who you expect to be designated as DDs on April 1st).

You may want to “spread the wealth,” and assign, say, one Team Leader under each of your top five Team Leaders.  Or you may want to concentrate those being moved under one or more of your top five Team Leaders, the one or ones that have clearly proven they’re going to be superstars.  We recommend you also review The Diamond Plan for guidance.

Definitely also consider “compatibility” before making any moves.  For example, do you have Team Leaders that would really work great together because of where they live in the world or the primary language they speak?  Or perhaps you have a new, but inexperienced Team Leader that could greatly benefit from being placed under a mentor “veteran” Team Leader.  Bottom line: There are all kinds of ways that people can be both compatible and incompatible, so DO consider this carefully before making any reassignments.

Bottom line: If possible, restructure your group so you have no more than five of your top Team Leaders on your first level.  Then, manually reassign under each of them the rest of your Team Leaders before the end of March.  This way, ALL of your Team Leaders can be Designated Diamonds when Opti-Build launches on April 1st.


THE NEW REASSIGNMENT RULES

To accommodate the type of restructuring Opti-Build requires, some changes in our reassignments rules were necessary.  Following are the new rules (effective immediately):

1. Affiliates (non-EAs) can be reassigned only to other PSAs unless you are a Designated Diamond OR an STL or higher in rank—in which case you may reassign to your downline (12 generations maximum).

2. Executive Affiliates (current or former) can be reassigned only to other PSAs unless you are a Designated Diamond OR an STL or higher in rank—in which case you may reassign to your downline (12 generations maximum).

3. Bronze and Silver Team Leaders (qualified at this rank within the last 45 days) can only be reassigned to other first-level Team Leaders of equal or greater rank.

4. Gold, Platinum, and Diamond Team Leaders (qualified at this rank within the last 45 days) may not be reassigned without permission from SFI Corporate. Submit a ticket for any requests to reassign a GTL, PTL, or DTL and include your reasons for wanting to make the reassignment, then await further instructions.

5. There is no longer a limit on how many times a person can be reassigned.  However, a person may be reassigned a maximum of once every 30 days.

6. You may reassign PSAs (including those that you did not personally refer to SFI). Once they’re officially your PSA, they are yours to reassign as desired per rules #1-#5.

7. Previously, 5 VP was earned when reassigning an affiliate with at least 600 VP in the prior 90 days.  This has been discontinued, effective immediately.  However, we are planning to replace this with something better in the near future…so stay tuned.


Q&A

Q: When the system designates a DD, is that permanent?
No. All DDs will be designated at the beginning of each month based on their rank and VP for the previous month, and they’ll be qualified for Opti-Build for one month.  Thus, you could qualify as a DD in March, but then not for April.  Conversely, you could not qualify as a DD in March, but qualify in April.

Q: Are the reassignments I make permanent?
Essentially, yes, that’s why it’s vital that you carefully consider every reassignment.

Q: Could moving a Team Leader under another Team Leader create additional momentum in my group?
Yes, absolutely!  And it’s actually two-fold.  The one receiving the new Team Leader is likely to be DELIGHTED to have a new, active first-level Team Leader.  And the person you reassigned is likely to be excited also, because in doing so, you’ve given them what they needed to qualify as a DD and to be able to participate in Opti-Build!  Such a move aligns perfectly with the key tenet, “The best way to build a highly successful business in SFI is to help those in your team become successful.”

Q: What about non-Team Leaders on my first level?  Should I reassign them, too?
Yes, so long as you have at least one Team Leader on your first level who will qualify as a DD, you should strongly consider reassigning all your non-Team Leaders under your Team Leaders.  Why?  Again, “The best way to build a highly successful business in SFI is to help those in your team become successful.”

Q: I will likely meet the qualifications for DD by the end of March, but I know my sponsor has more than five Team Leaders, so I may be left out.  What can I do to improve my chances of being one of my sponsor’s five DDs?
The best way is to simply see to it that you are one of your sponsor’s five highest-ranked Team Leaders (and with enough VP to win out over any other Team Leaders with the same rank as you).  But if that’s not realistic, we would then encourage you to start a conversation with your sponsor immediately.  Let him or her know how much you want to be a DD and respectfully request that he/she reassign you to one of his/her top first-level Team Leaders so you may be a DD and participate in Opti-Build.

Q: What about CSAs?  Have the rules also changed on CSA reassignments?
We’ve made just one change on CSAs.  There’s no longer a limit on how many times a CSA may be reassigned (though no one may be reassigned more than once in a 30 day period).  TIP: We strongly recommend everyone review this article about how reassigning CSAs can sparks growth and momentum in your group!  Try it!

Q: I understand that Opti-Build works best when the lines it feeds into are narrow.  So will Opti-Build work better for me if I have less than five DDs?
Yes.  If you don’t already have five first-level Team Leader who will be DDs, we recommend focusing on no more than 2-3 people to start.  That is, help 2-3 of your PSAs become Team Leaders and DDs.  You may even want to consider reassigning everyone else on your first level under them.  Then pause on developing more first-level Team Leaders and make your focus be about getting your 2-3 DDs all the way to platinum.  Just by limiting your first level to 2-3 people, you’ll be automatically concentrating the power of Opti-Build…and making Opti-Build work more effectively for you (simply because all the sign-ups flowing through the Opti-Build stream will be less spread out). Then, each time one of your DDs hits platinum, add a new first-level DD.  Soon, you’ll have five first-level PTLs, per The Diamond Plan…and YOU will be a DTL!

Q: Do these new reassignment rules apply ONLY to Opti-Build?
No, ALL reassignments, both manual and automatic (Opti-Build), are now covered by these rules.

Q: I’m not familiar with manual reassignment.  What is the value of reassigning an affiliate…and how do I actually reassign someone?
See this Knowledge Base article. And/or search on the keyword “reassignment” from the Affiliate Center’s search engine.

Q: Can moving Team Leaders negatively impact income?
If you have a very deep group, it could, yes.  This is because you could move override income (Matching VP) out of your “pay range.”  Example: You’re a GTL, which qualifies you to earn on Matching VP down 10 generations.  You move an established STL down a generation, which puts some of the Matching VP you were earning on in that leg now on your 11th generation.  Such moves of Team Leader with deep groups can also similarly impact the earnings of your sponsor and other upline Team Leaders.  This is why we are encouraging everyone who is looking at reassigning Team Leaders to carefully and diligently consider every reassignment.  Special note:  You may want to consult your sponsor and/or other Team Leader who may have had a hand in developing/nuturing the Team Leaders you have on your first level.  Consulting with and asking for their blessing on any such moves is encouraged.

Q: Won’t I be giving up Direct Commissions if I reassign affiliates to other affiliates on lower generations in my group?
Yes, but don’t forget that you can still earn Matching VP on every one that is at least an Executive Affiliate (EA).  And, one more time, remember the tenet:

“The best way to build a highly successful business in SFI is to help those in your team become successful.”

Sure, you might earn a little more in the short term by keeping all your affiliates on your first level and tapping into the Direct Commissions they could generate for you.  But in the long term, you may very well be leaving a fortune on the table!  The fact is, the big money in SFI comes from leveraged income (duplication).  Opti-Build provides you with a way to put this part of your business into overdrive!  And, with proper focus, Opti-Build can make your Direct Commissions pale in comparison to your override commissions (Matching VP).  Also note that Direct Commissions will eventually roll up to you if the person/persons in between become inactive in SFI.


Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


Introducing…Opti-Build™!

Alphabet Rainbow Lights  Glitter with Sparkles“Build optimally!”

For years we’ve been extolling the benefits of building a “5×5” organization (5 affiliates on your first generation, 25 on your second generation, 125 on your third, 625 on your fourth, and so on), as outlined in SFI’s Diamond Plan.

And while some affiliates use The Diamond Plan as a guide, many use a more haphazard approach to their business, which is often ineffective.

So, today, we are extremely excited to reveal a program that not only actively and directly helps you build a powerful and lucrative 5×5 team, but also every member of your team, too!  This is because Opti-Build™ directly harnesses the synergistic energy of real teamwork and funnels this energy in a way that can make your SFI business explode with growth.

The power of Opti-Build starts with a policy change on Designated Diamonds.  Effective immediately, SFI now designates all DDs (Designated Diamonds), instead of sponsors. There are now two primary qualifications to be a DD:

  1. You have to hold the minimum rank of BTL (Bronze Team Leader)
  2. You have to participate in Opti-Build

So what exactly IS Opti-Build?  Opti-Build can be thought of as a live auto-reassigner of your sign-ups.  Participating in the program means you’ll be automatically and immediately reassigning a minimum of 50% of your personal sign-ups to those who’ve been designated as DDs on your first level and, later, to DDs residing on lower generations in your group.

screenshot_2394

An example of what your group could look like after a year of “Opti-Building.”  And, yes, those are ALL Team Leaders!

NOTE! Opti-Build isn’t designed to use only the sign-ups YOU are generating.  On the contrary, if your upline members are also participating (and hopefully many or all will), THEIR sign-ups will also go into the Opti-Build “stream,” which can deliver a constant flow of sign-ups to you and  every affiliate in your downline, too.  Indeed, it’s what makes Opti-Build so potentially powerful!

Following is an example of how Opti-Build works:


“Leaving only PTLs in its wake”

Let’s say that your sponsor, his sponsor, and two other upline Team Leaders have all qualified as DDs and are participating in Opti-Build.  These four total upline members of yours are also savvy marketers and are currently generating over 200 new affiliate sign-ups a week.

Upon qualifying as a DD yourself, you’ll begin receiving a portion of those 200+ sign-ups your four upline members are generating each week!

Example:screenshot_2452

As these PSAs you’re receiving advance in SFI and become DDs themselves, part of the flow of sign-ups you’ve been receiving from your upline will now automatically be “diverted” to YOUR DDs. Of course, you’re feeding your DDs as well—with the sign-ups you’re personally generating too.

This process continues ever downward, “leaving only PTLs in its wake!”

And all you and every other participant had to do was qualify as a Designated Diamond and “feed the stream” with your own sign-ups.  Simple, totally automated, and very, very POWERFUL. 


Q&A

Q: What sign-ups will go into the Opti-Build “stream?”
Participants in Opti-Build can have ALL of their sign-ups go into Opti-Build…including from S-Builder Co-op, from the new Builder Bundles, PSAs To Go, Bid & Build, PSAs won at Pricebenders or purchased at TripleClicks, and of course any sign-ups they generate through their own advertising and marketing.

Q: So my upline will be building my downline for me?
They can certainly help you, yes, but definitely don’t look at Opti-Build as a “welfare program.”  On the contrary, you should enter participation with the full intent to contribute mightily to the system, as it will be this “synergy” of pooling resources and efforts that will make Opti-Build work for you, your downline, your upline, and all of SFI nation! Remember, all Executive Affiliates and Team Leaders share in a big 40% profit sharing plan (TripleClicks Executive Pool), so the more success SFI has companywide, the better for every individual affiliate.

Q: Is participation in Opti-Build mandatory?
No, participate only if you wish to benefit from the Opti-Build system.

Q: When will Opti-Build go live and start actually automatically reassigning sign-ups?
Opti-Build will go LIVE on April 1st, 2017.

Q: I’m already a Team Leader.  Where do I opt in to Opti-Build to meet the second DD qualification?
Opt in to Opti-Build HERE.  Note that you’ll need to select the percentage of your PSAs that you’ll be contributing to Opti-Build and agree to the terms of participation.

Q: How many of my PSAs can be receiving sign-ups from Opti-Build?
Opti-Build will work best when the lines it feeds into are “narrow.”  Therefore, a maximum of five of your PSAs can be designated as DDs and, hence, can be receiving sign-ups at any given time.  To avoid the scenario of having more Team Leaders than Opti-Build will provide for, you may wish to reassign some of your Team Leaders under some of your first-level DDs (more on this later).

Q: How does SFI limit it to a maximum of five DDs?
If you have more than five Team Leaders on your first level who wish to participate in Opti-Build, the five with the highest ranks will be designated as your five DDs.  If a tiebreaker is needed, the affiliate with the highest rank AND highest current VP will be the one used.  SFI will use your rank and VP as it stands at the end of each month.  Example: Your rank and VP at the end of March will determine if you’ll be designated as a DD for the month of April.  Your rank and VP at the end of April will determine if you’ll be designated as a DD for the month of May.  And so on.

Q: You say that Opti-Build works best when the lines it feeds into are narrow.  So will Opti-Build work better for me if I have less than five DDs?
Yes.  If you don’t already have five first-level DDs, we recommend focusing on no more than 2-3 people to start.  That is, help 2-3 of your PSAs become Team Leaders and DDs.  You may even want to consider reassigning everyone else on your first level under them.  Then pause on developing more first-level Team Leaders and make your focus be about getting your 2-3 DDs all the way to platinum.  Just by limiting your first level to 2-3 people, you’ll be automatically concentrating the power of Opti-Build…and making Opti-Build work more effectively for you (simply because all the sign-ups flowing through the Opti-Build stream will be less spread out). Then, each time one of your DDs hits platinum, add a new first-level DD.  Soon, you’ll have five first-level PTLs, per The Diamond Plan…and YOU will be a DTL!

Q: When does Opti-Build start diverting sign-ups from the Opti-Build stream to lower generations?
The simple algorithm that Opti-Build uses is this: Feed all DDs in the Opti-Build system until they’ve reached the rank of PTL (Platinum Team Leader)…while incorporating a 50/50 split.  Therefore, until you reach the rank of PTL, you’ll be the beneficiary of 50% of the sign-ups coming down the stream from your upline.  The other 50% will be automatically rotated between your first-level DDs–until they develop their own DDs—who will then automatically start receiving a percentage of the flow of sign-ups.   This process will automatically continue downward.

Q: Can I receive sign-ups from Opti-Build infinitely?
Not personally, no.  Once you’ve reached the rank of PTL (Platinum Team Leader), any sign-ups coming from the upline stream will bypass you and be assigned downline.  This of course can build income security for you by furthering the advancements of your downline team members while still continuing your own advancement towards becoming a DTL (Diamond Team Leader)!

Q: So when I’m personally generating sign-ups, how many generations below me might my sign-ups find a home with?
Imagine the birth of a new waterfall on a mountain.  At first, no water reaches the bottom, but as the crevices and deep spots on the way down are filled, the water cascades down.  Similarly, in time, as your group grows, your sign-ups could wind up two, three, four, five, even six or more generations below you.  And this will be a very good thing (see next answer)!

Q: But won’t I be giving up Direct Commissions if my sign-ups are reassigned to affiliates on lower generations in my group?
Yes, but don’t forget that you can still earn Matching VP on every one that is at least an Executive Affiliate (EA).  Moreover, it’s crucial that you understand the following concept:

“The best way to build a highly successful business in SFI is to help those in your team become successful.”

Sure, you might earn a little more in the short term by putting all your sign-ups on your first level and tapping into the Direct Commissions they could generate for you.  But in the long term, you may very well be leaving a fortune on the table!  The fact is, the big money in SFI comes from leveraged income (duplication).  Opti-Build provides you with a way to put this part of your business into overdrive!  And, with proper focus, Opti-Build can make your Direct Commissions pale in comparison to your override commissions (Matching VP).  Also note that Direct Commissions will eventually roll up to you if the person/persons in between become inactive in SFI.

Q: Is there any way to participate in Opti-Build but still have SOME of my sign-ups go to my first level like normal?
Yes. You can choose to keep 50% of your own sign-ups (50% placed normally, the other 50% placed automatically by Opti-Build).  This allows you to keep building out your first level, to find and develop additional Team Leaders, while still actively participating in Opti-Build.

Q: Will any of the sign-ups I generate go outside of my downline?
No, ALL sign-ups that you contribute to Opti-Build will be reassigned exclusively to DDs in your group.

Q: What is the cost for Opti-Build?
The only cost is your commitment to the program in contributing your sign-ups.

Q: Can my Opti-Build preferences be changed or are they permanent once set?
You can increase or decrease the amount of PSAs you’re contributing, or stop your participation in Opti-Build any time you want.

Q: Does Opti-Build utilize CSAs in any way?
At this time, no, at least not directly.  However, from your Genealogy, you can of course reassign your individual CSAs to affiliates in your group.  If you’re serious about making Opti-Build work for you, we recommend any CSAs you reassign be reassigned to your first-level DDs and/or DDs in lower generations in your group.  Why?  Remember the rule: “The best way to build a highly successful business in SFI is to help those in your team become successful.”  Obviously, awarding CSAs helps in this area.  And your interests are protected because the CSAs will be returned back to you if the persons you award them to drop below the rank of EA.

Q: Can Opti-Build help me, even if I’m not a DD myself yet?
Yes.  One of the great benefits of Opti-Build is that everyone’s PSAs will have a strong incentive to become a Team Leader so they may participate in the program.

Q: May I participate in Opti-Build even if I haven’t qualified as a DD yet?
No, but you may want to go ahead and opt in in preparation for when you meet the other requirement(s) for being a DD.

Q: Do you have to be a DD to receive sign-ups from Opti-Build?
Yes.  You can contribute some or all of your sign-ups regardless of your rank, but to receive sign-ups from Opti-Build you need to be a DD.

Q: My sponsor is inactive or won’t qualify as a DD.  Does that mean I can’t receive any sign-ups from above?
No.  Your inactive or unqualified sponsor will simply be skipped over when sign-ups come down the stream.  Same goes for any other inactive/unqualified upline members (they’ll be skipped as well).

Q: Can I have DDs after I’ve qualified as a DTL (Diamond Team Leader)?
The Team Leaders on your first level who are currently PTLs cannot be DDs (once you’ve advanced to PTL, you can no longer receive sign-ups from Opti-Build).  However, were you to add a new PSA who became a Team Leader and who wished to participate in Opti-Build, yes, they could be a new DD for you.  In fact, you could continue to develop PTLs on your first level, as many as you want, indefinitely, in this way.

Q: I can’t wait to become a DTL, but what if one of my five PTLs quits or becomes inactive after all I and my upline team members have invested to get them to Platinum?
We’re making a policy change to address this. That is, your goal should absolutely be to develop five FIRST-level PTLs.  However, we will allow the PTLs to be in any of your legs (minimum of one PTL in five different legs). Put another way, if there is a PTL within 12 generations, below one of your PSAs, we’ll count your PSA as a PTL as it pertains to your DTL qualifications.

Q: I’m an established affiliate who has more than five Team Leaders (and potential DDs) on my first level.  Can I move some of them (as you’ve recommended) so as to optimize how Opti-Build will work for me?
At this moment, we are preparing to adjust the reassignment rules to accommodate affiliates like yourself.  However, because such moves can affect not only your income but the income of your upline members, we want everyone to give all such moves careful consideration first.  Therefore, the reassignment rules will not be adjusted until later in March.  In the meantime, we encourage you to carefully assess how you want your organization to look like and who might work best with who, if reassigned.  Furthermore, you may want to consult your sponsor and/or other Team Leader who may have had a hand in developing/nuturing the Team Leaders you have on your first level.  Remember, moving Team Leaders can affect their income, so consulting with and asking for their blessing on any such moves is encouraged.


Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


New rule for Designated Diamonds

Diamonds on black background

Effective immediately, Designated Diamonds will no longer be chosen by sponsors.  Instead, Designated Diamonds will now be selected by SFI.  There are now three criteria:

  • You have to hold the minimum rank of BTL (Bronze Team Leader).
  • You must be opted-in to and participate in the new Opti-Build program. Learn more about Opti-Build HERE.
  • If your sponsor has more than five Team Leaders on his/her first level, at the end of the month you will need to be in the top five, based on rank (with most VersaPoints for the month used as the tiebreaker, if needed) to be a Designated Diamond for the upcoming month.

Q&A

Q: What is the reason for making this change?
Two reasons: 1. The old rule relied too much on having an active sponsor and so it often created unresolvable issues and hard feelings. 2. The success of Opti-Build depends on serious, active participants.  The Designated Diamond program, with the new rules, provides a perfect fit for, and appropriately empowers Opti-Build.

Q: I am a Designated Diamond under the old rules.  But under the new rules, I will not be.  How can I keep my Designated Diamond status?
You may reclaim your Designated Diamond status by meeting the new requirements (as listed above).

Q: What about my Designated Diamond badge?
If you currently have the DD badge, it’s yours until the end of the month.  To CONTINUE to have the DD badge, however, you’ll need to qualify as a DD under the new rules (as listed above) before the end of March (before the end of this month).

Q: I was awarded a $200 Signing Bonus previously as a Designated Diamond under the old rules.  Do I lose this Signing Bonus?
To continue to receive payments of the old DD Signing Bonus, you’ll need to qualify as a DD under the new rules (as listed above) before the end of March.  If any time in the future you lose your DD status, you will forfeit any remaining portion of the DD Signing Bonus.

Q: Why is there no longer a Signing Bonus for becoming a Designated Diamond?
Being a DD now means you’ll be putting the power of Opti-Build to work for you…and the benefits of Opti-Build are potentially MUCH, MUCH greater than a Signing Bonus.  It also makes the DD program cleaner and simpler.
Forum Discussion


DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.