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Localvantia Pre-Launch!

Localvantia_logo

We are very excited today to unveil a powerful and groundbreaking new program for SFI affiliates.

For years, we’ve been working towards a way to allow our affiliates to earn unlimited VersaPoints by simply shopping at their favorite local merchants.

Imagine earning all your rank-qualifying VersaPoints each month by simply buying your groceries, fueling up your car, or dining at your favorite restaurants!

Better yet, imagine earning earn all these VersaPoints with no additional expense whatsoever; just buy what you already buy!

Yes, that’s exactly what our new program, “Localvantia,” aims to do!

But Localvantia won’t be just grocery stores, gas stations, and places to eat.  On the contrary, Localvantia is designed to cover essentially ALL merchants with products and services consumed locally.

Here are some of the categories planned:

  • Accountants/Tax Professionals
  • Appliance Installation & Repair
  • Attorneys
  • Automotive
  • Bakery
  • Bars/Pubs
  • Beauty/Hair Salons
  • Books
  • Carpentry
  • Carpet Cleaning
  • Childcare
  • Clothes
  • Coffee
  • Computer, Phone, & Electronics Repair
  • Dry Cleaning
  • Electrical Installation & Repair
  • Flowers
  • Fun & Entertainment
  • Gasoline/Fuel
  • General Contracting
  • General Home Repair
  • Groceries
  • Health & Wellness
  • Heat & Air Conditioning
  • Home Security
  • House Cleaning
  • Interior Design
  • Landscaping
  • Locksmith
  • Movers
  • Music
  • Notaries
  • Painting Services
  • Pest Control
  • Pet Care & Grooming
  • Photographers
  • Plumbing
  • Pool Specialists
  • Printing Services
  • Roofing & Siding
  • Restaurants
  • Self Storage
  • Sewing & Alterations
  • Snow Removal
  • Sports
  • Theaters/Shows
  • Trash & Junk Removal
  • Tree Trimming

How you’ll earn & receive VersaPoints

  1. Simply make a purchase at a participating merchant…and get a receipt for your purchase.
  2. Go to localvantia.com and fill out a simple Points Claim Form and attach (upload) a photo of your receipt as proof of your purchase.
  3. We’ll invoice the merchant for the cost of your points.
  4. Once the points have been paid for by the merchant, they will be added to your account.

That’s it!  Simple and easy for you…and simple and easy for the participating merchants!


LocalvantiaPR_Opp

While the opportunity in the near future to earn unlimited VersaPoints just by shopping at your favorite merchants is BIG, the biggest news today is the Localvantia pre-registration program.

Starting today, all SFI affiliates with the minimum rank of Executive Affiliate (EA), can start pre-registering their local merchants.

It’s this simple:

  1. Visit your favorite merchant(s).
  2. Take a good picture of their storefront.
  3. Go to https://www.sfimg.com/MyAccount/lv_prereg and complete the pre-registration form for the merchant and upload the photo you took.
  4. Monitor your list of registered merchants and results at: https://www.sfimg.com/MyAccount/lv_mymerchants

Then, this fall, when the Localvantia website/search engine goes live, the merchants will be contacted directly to confirm their registration and formally opt in to the program.

Note: Follow-up contact with the merchant may involve SFI and/or you—the affiliate who pre-registered them—so do not pre-register any merchants you’re not willing to follow up on later.  What form will the follow-up take?  It could take many forms, including mailing literature, leaving a brochure for the owner, phone calls, or meetings.

LocalvantiaPR_Reward

For your accounts (the merchants for which you are the Account Manager), your reward is the opportunity to earn unlimited Bonus VP (each worth one share of the TripleClicks Executive Pool)!

That is, for each VersaPoint dispensed by your merchants, you’ll earn one Bonus VP!

Imagine you’ve signed up a popular restaurant or grocery store that SFI affiliates shop at, who earn themselves 50,000 VP a month from their purchases there.  That’s 50,000 Bonus VP (shares of the TripleClicks Executive Pool) for you each month, just for introducing the merchant to the Localvantia program.  And that’s just for ONE merchant; you could have dozens or even hundreds of merchants!

LocalvantiaPR_Testimonial

Note: For quality control reasons, you will be limited to a nominal number of pre-registrations per day to start (just one per day to start).  We will review all submissions daily.  Once you’ve demonstrated that your pre-registrations are accurate, error-free, and include a quality photo, your limit will be raised…and we’ll keep raising your limit so long as a high level of quality is maintained.


LV_LaunchGoal

When Localvantia is launched in the fall, we’d like to have a minimum of 10,000 merchants pre-registered.  With approximately 125 days until launch, that means we need to average 80 pre-registrations a day.  We’re counting on everyone to help us reach our goal.  Let’s get started!


Question and answer

Q: When will Localvantia go live and be available to customers?
We hope to launch Localvantia no later than the end of October.

Q: Why do a “pre-launch,” why not just launch Localvantia now?
Because for Localvantia to succeed, we need our army of affiliates around the world to get to work NOW…pre-registering thousands of local merchants, so that when Localvantia is ready to go live to the public it can have thousands of merchants confirmed and participating.

Q: Won’t taking a picture of the purchase receipt and uploading the picture to receive points be hard to do?
No.  Simply take a quick picture of the receipt with your phone’s camera.  Then, at the Points Claim Form, you’ll be able to quickly and easily click a button and choose the picture you took and upload it.  That’s it.  Very simple and easy.

Q: Will merchants be able to see the photo of the receipt?
Yes, that’s the primary reason for uploading the photo, so that merchants can confirm your purchase and pay the points due.

Q: Is Localvantia only for SFI affiliates?
No.  For TripleClicks members, MRP (Member Rewards Points) can be earned.  So VersaPoints for SFI affiliates, and MRP for TC members.

Q: Will there be a Localvantia app for my smart phone?
Localvantia will be fully mobile-friendly and should work great on your smart phone.

Q: Why will merchants want to participate in the Localvantia program?
Because it will be one of the easiest ways to increase their sales.  Think about it:  Are YOU more likely to shop at the local merchants in your area that reward you with free VersaPoints?  Of course.  And what about the dozens, hundreds, or thousands of other affiliates and members in the area?  They too will have a great incentive to buy from “Localvantians.”

Q: Is Localvantia expensive for merchants to participate in?
Definitely not.  In fact, for most merchants, the sales they’ll get from being in the Localvantia network, will cost them but a few cents.  Compared to the cost of advertising in newspapers, on radio, etc., Localvantia may be THE best bargain in advertising and customer retainment they will EVER see.

Q: If merchants have to be invoiced for points, does that mean it will take a long time to get my VersaPoints?
For merchants brand new to the Localvantia network, it may not be real speedy at first, but we plan to streamline the process so it’s very quick and easy for the merchants to pay their invoices.  And we hope to get as many merchants as possible on a prepaid plan where they’ll actually deposit funds into an account and we’ll draw from that account immediately when a points claim is submitted.  That is, for merchants on the prepaid plan (which will be less expensive for them too), you’ll be able to receive your VersaPoints within hours or even minutes.

Q: I’m an SFI affiliate.  Can I get MRP instead of VersaPoints?
VersaPoints will be the default for SFI affiliates but, yes, we will likely make it so you can choose to receive MRP instead.  There may other options available in the future too.

Q: Will Localvantia make it easier to recruit new affiliates and keep them active?
We sure think so!  Your PSAs can now qualify as Executive Affiliates each month just by buying what they normally buy around town.  That’s huge!  Add to that that they can be earning shares of the TripleClicks Executive Pool doing this, and earn even more money by just letting others know about it, too.  Yes, Localvantia could very well be a game-changer!

Q: Can I pre-register merchants outside of my area?
No.  We want all merchants to have a LOCAL contact.  Therefore, you are limited to merchants in your area.

Q: How will merchants be convinced to opt in to the Localvantia program?
For starters, Localvantia will clearly be seen as one of the easiest, most affordable methods available for them to create new customers and sales.  Being a Localvantia merchant will also give them access to great free tools to help them increase their sales.  And then there’s this:  All prospective Localvantia merchants will be advised of the number of current SFI affiliates and TC members in their area.  Imagine being a merchant and being able to sign up for Localvantia and immediately tap into dozens, hundreds, or even thousands of area affiliates and TC members hungry for free VersaPoints and MRP!  And we’ll make sure all those affiliates and members are aware of every Localvantia merchant in their area.  That is, we’ll prominently and directly promote Localvantia merchants to all our affiliates and members!

Q: Can my PSAs earn 1500 VP (for Executive Affiliate status) just by shopping at Localvantia merchants?
Yes!  And not only that, but as an Executive Affiliate they’ll earn one share of the TripleClicks Executive Pool for each VP.  In other words, not only can your PSAs earn EA status each month without adding anything to their budget, but they’ll also earn income from SFI…meaning they can get all their groceries, gas, etc. at a discount price!

Q: Will there be a way for affiliates, TC members, and the general public to easily discover the Localvantia merchants in their area?
Absolutely!  Localvantia.com will feature a searchable directory of every Localvantia merchant.  Every merchant will have a “profile page” with extensive information, photos, ratings and reviews, and more.  Example: Looking for Localvantia restaurants?  You’ll be able to quickly pull up just these merchants in your area, view photos, read reviews, and more.

Q: What if one of my PSAs is looking for, say, gasoline stations in his area?
Your PSA can go to localvantia.com, do a search on the gasoline/fuel category.  Each found merchant will have a profile page so that your PSA can compare the stations, find the one closest to him/her (will include a Google map), and see how much VP they’ll earn by filling up their tank there!

Q: What should the storefront photo look like that we need to take and upload when pre-registering a merchant?
Here are a few examples:

Q: What if it’s a business that doesn’t have a storefront?
You should, as a general rule, target businesses with storefronts, but if there is no storefront for, say, a local photographer who operates from his or her home, we suggest photographing the owner of the business, perhaps posing with his or her camera.

Q: Once Localvantia launches, will there be literature, brochures, X-Cards, etc. available to give to prospective merchants or for following up?
Yes, there will be a nice array of marketing aids available, both of the printed and digital variety, but remember that pre-registering them is the first step—which you can start doing right now.

Q: What about brand new SFI affiliates?  How will they know about the merchants in their area that offer VersaPoints for shopping with them?
It will be part of the SFI system once Localvantia is launched.  When a new affiliate comes aboard, we’ll let them know about all the Localvantia merchants that they can shop at to earn easy VersaPoints.  As their sponsor, you can help make sure they know about Localvantia merchants, too.

Q: Are the merchants I pre-register permanently mine?
That depends on you.  All merchants you pre-register need to be thought of as accounts, accounts that must be maintained and cared for.  For most merchants, we expect them to opt in to the program without a lot of fuss…and there may be little, if any, ongoing care needed by you, their account manager.  However, there will absolutely be some merchants that will require follow-ups by you, which could include direct mail, phone calls, or personal meetings.  If you’re not willing to be active in this way, you should not pre-register Localvantia merchants.

Q: What is the point of following up on the merchants I pre-register?
First, and most importantly, a follow-up is the mechanism for getting the merchant to confirm the information you’ve pre-registered and formally opted in to the Localvantia program.  Without the merchant doing this, the pre-registration means nothing.  Beyond this, we of course want the merchant to be fully aware of ALL of the program’s potential  benefits so that they are active participants.  This benefits you, the account manager, of course, because it can mean a much higher volume of VersaPoints being dispensed by the merchant–which of course means more Bonus VP and commissions for you.

Q: Are there other aspects of Localvantia for merchants besides just gaining new customers because of SFI sending its affiliates their way?
Yes!  Localvantia merchants will have a slick and easy way to create special discounts and deals to bring in existing customers and attract new customers too.  And we’ll help them promote their special offers, too, such as by alerting every SFI affiliate and TC member in the area—at little or no cost to the merchant!  Other powerful free and inexpensive sales boosters are also planned for Localvantia merchants.

Q: How do I pre-register a merchant for Localvantia?
Here are the simple steps:

  1. Visit your favorite merchant(s).
  2. Take a good picture of their storefront.
  3. Go to https://www.sfimg.com/MyAccount/lv_prereg and complete the pre-registration form for the merchant and upload the photo you took.
  4. Monitor your list of registered merchants and results at: https://www.sfimg.com/MyAccount/lv_mymerchants

Q: Will the merchants that I pre-register have the opportunity to edit their listing, submit a new photo of their storefront, etc.
Yes. The idea is that by pre-registering them you make it easy for them to get started, but they’ll have the opportunity to replace the photo you took (and add more photos if they want to).  They’ll also be able to update/edit what you’ve entered as well as add much more information to “fill out” their store’s profile in our directory.

Q: What if I don’t do the follow-ups and/or don’t continue to manage my accounts?
If you’re negligent in these areas, your accounts will be eventually reassigned to another account manager in your area, typically one that has demonstrated prowess. The fact is, Localvantia will not be successful if merchants are simply pre-registered and then left to “wither on the vine.”  With the Localvantia program, proactiveness by those referring the merchants is key.  If we want results, if we want to create a truly powerful and beneficial network of merchants where all SFI affiliates can earn their VersaPoints at, we can’t be bashful or demure. If we want to build something truly great here, we need our merchant accounts in the hands of our most productive affiliates.  Ultimately, this is best for everyone.

Q: How do you pronounce Localvantia?
“Low-cull-VON-tee-uh”

Q: What does the name Localvantia mean?
Think of it as “local advantage.”


Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this major announcement with your fellow SFI’ers now.


New “Round up for Charity” program

We’re very happy today to unveil our new TripleClicks Round up for Charity program. Our new program lets you easily and painlessly support charities of your choice and help make a difference in the world!  Another great reason to be a proud member of SFI!Group of People Holding Hands Around the Word GiveHere’s how it works:

During the TripleClicks check-out process, just select the round up option to raise your TripleClicks purchase total by a few cents to the nearest dollar amount, and make a selection from among the charities listed. We’ll then collect 100% of the difference between your purchase amount and the rounded up total, and donate the accumulated totals each quarter to your chosen charity(ies).

Following are the eleven charities we are starting the program with.  We have compiled this list of charities based on their international appeal, high ratings among charity watchdogs, and important causes.


CARE

A global humanitarian organization providing disaster relief to areas in crisis, while providing long-term solutions to poverty around the world.

Conservation International

Helping to build a healthier, more prosperous and more productive planet through science, policy, and partnerships with countries, communities and companies.

Doctors Without Borders

Delivering emergency medical aid to people affected by conflict, epidemics, disasters, or exclusion from health care.

Habitat for Humanity International

A global nonprofit housing organization working in approximately 70 countries around the world with the goal of providing all people with a decent place to live.

International Committee of the Red Cross

Helping people affected by conflict and armed violence and promoting the laws that protect victims of war.

International Rescue Committee (IRC)

Responding to the world’s worst humanitarian crises and helping refugees and people to survive and rebuild their lives.

Make-A-Wish International

Granting wishes to children around the world who are living with life-threatening illnesses.

Rotary International

Business and professional leaders around the world working together to promote peace, fight disease, provide clean water, support education, and strengthen communities worldwide.

The Nature Conservancy

Working around the world to protect ecologically important lands and waters for nature and people.

Wildlife Conservation Network

Working to protect endangered species and preserve their natural habitats by supporting entrepreneurial conservationists and innovative strategies for people and wildlife to co-exist and thrive.

World Wildlife Fund

Working to conserve nature and reduce pressing threats to the diversity of life on Earth through innovative solutions that meet the needs of people and nature.


Icons of people with speech bubbles..Head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers now.


Get a “truckload” of CSAs every month! [re-post]

i-csa_rewardsEarn 10, 20, 30 or more new, income-boosting CSAs (Co-Sponsored Affiliates) every month!

Here’s how:

You’re already aware of the 2 CSAs you get each month for becoming an Executive Affiliate (see the SFI Comp Plan)…but there are literally dozens of OTHER qualified actions you could take to earn you lots more CSAs every month!

We call it CSA Rewards…and one of the easiest actions to score new CSAs every month through this powerful program is by setting up a qualifying Standing Order:

  • 10 CSAs each month (120/year) with a min. 1500 VP Standing Order -OR-
  • 12 CSAs each month (144/year) with a min. 2000 VP Standing Order -OR-
  • 20 CSAs each month (240/year) with a min. 3000 VP Standing Order

But CSAs for Standing Orders is just the tip of the iceberg. Here are the other 28 ways to earn monthly CSAs:

  • 2 for being an EA or EA2
  • 3 for being a BTL (Bronze Team Leader)
  • 4 for being a STL (Silver Team Leader)
  • 6 for being a GTL (Gold Team Leader)
  • 8 for being a PTL (Platinum Team Leader)
  • 10 for being a DTL (Diamond Team Leader)
  • 1 for being a Fast-Track Silver member
  • 3 for being a Fast-Track Gold member
  • 5 for being an E365 Champion
  • 1 for being top 3 in your Power Rank Class
  • 1 for having the silver-trimmed Top Sponsor badge
  • 2 for having the gold-trimmed Top Sponsor badge
  • 1 for having the silver-trimmed Top Co-Sponsor badge
  • 2 for having the gold-trimmed Top Co-Sponsor badge
  • 5 for having the TC Top 100 Seller badge
  • 1 for having the silver-trimmed Top VP badge
  • 2 for having the gold-trimmed Top VP badge
  • 1 for having the silver-trimmed Overall Power Rank badge
  • 2 for having the gold-trimmed Overall Power Rank badge
  • 1 for having the gold-trimmed Country Power Rank badge
  • 1 for having the gold-trimmed EA Streak badge
  • 1 for having the gold-trimmed ECA Referrals badge
  • 1 for having the silver-trimmed Fast-Track PSAs badge
  • 2 for having the gold-trimmed Fast-Track PSAs badge
  • 1 for having the latest Leadership Challenge badge
  • 1 for having the gold-trimmed Ask SC Top Author badge
  • 1 for having the gold-trimmed Likes badge
  • 1 for having the gold-trimmed Daily VP Streak badge

NOTE: Quantity shown represents the number of CSAs you’ll receive each month. Minimum rank of EA required to receive CSAs. To view the qualifications for all the SFI badges, see the BADGES GALLERY.

CLAIMING YOUR CO-SPONSORED AFFILIATES:

Each time you qualify for one or more CSAs from the CSA Rewards program, you’ll receive an alert on your Alerts Tab.  You’ll then need to visit the CSA Rewards Ledger and click the “CLAIM” button to get your CSA(s)*.  Your request will immediately be queued and your CSA(s) will be added to your Genealogy as soon as new CSAs are available.  This will normally be within 24 hours.  CSAs that go unclaimed after 30 days are forfeited.

Check your Alerts Tab NOW to see if you have any CSAs to claim. Then be sure to welcome them to your team and start working with them!

*  There is one exception on CSA claims: For the two CSAs that brand new affiliates receive upon initially achieving the rank of EA, claiming is not required.  Rather, for first-time EAs, the two CSAs will be awarded automatically.

 


CSA Rewards now fully live!

i-csa_rewardsAll affiliates can now earn 10, 20, 30 or more new, income-boosting CSAs (Co-Sponsored Affiliates) every month!

One of the easiest ways to score a plentiful load of new CSAs every month is by setting up a qualifying Standing Order.  You’ll now receive…

  • 10 CSAs each month (120/year) with a min. 1500 VP Standing Order OR
  • 12 CSAs each month (144/year) with a min. 2000 VP Standing Order OR
  • 20 CSAs each month (240/year) with a min. 3000 VP Standing Order

But CSAs for Standing Orders is just the tip of the iceberg.  There are also 28 other ways to earn monthly CSAs!  Go now to our new CSA Rewards Ledger for the complete list here:

http://www.sfimg.com/MyAccount/MyReports/CSARewardsLedger


IMPORTANT NOTE:

Each time you qualify for one or more CSAs from the CSA Rewards program, you’ll receive an alert on your Alerts Tab.  You’ll then need to visit the CSA Rewards Ledger to claim your CSA(s).  To claim CSA(s), simply click the “CLAIM” button.  Your request will immediately be queued and your CSA(s) will be added to your Genealogy as soon as new CSAs are available.  This will normally be within 24 hours.  CSAs that go unclaimed after 30 days are forfeited.

Check your Alerts Tab NOW to see if you have any CSAs to claim.  Then be sure to welcome them to your team and start working with them!

There is one exception on CSA claims: For the two CSAs that brand new affiliates receive upon initially achieving the rank of EA, claiming is not required.  Rather, for first-time EAs, the two CSAs will be awarded automatically.

Forum Discussion


DISCUSS IT!  Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.


Major new program for sponsors

It’s a fact: One of the biggest frustrations for SFI sponsors is that many new affiliates become inactive shortly after signing up.  They seemingly log in and then vanish.

Today, we’re excited to announce a new promotion designed to directly address these issues.

We call it TCREDITS WELCOMES (TW). Put simply, you’ll now have the option to offer a small allotment of TCredits to new SFI registrants as an incentive to actively check out SFI and TripleClicks.

What’s distinctly different about TW is WHEN the offer occurs. Once you’ve signed up to participate in the TW program, your new PSAs will be presented with your gift in a fashion that can’t be missed and does not rely on an email being delivered, opened, and read!

Literally the instant that your new PSA has submitted his or her registration to join SFI, he/she will see a screen like this (featuring your photo).  The page is of course dynamic and will automatically reflect the number of TCredits you’re offering, the value of your offer, etc.

i-tw_promo

For those accepting the offer, we then let them know (on a second screen) the TCredits are in their account, ready for them to use immediately…and we provide them a link to the Mighty TCredit page as a jumping-off spot.

And you’ll like this: For any TCredits not redeemed within 24 hours, they are immediately returned to your account!

HOW TO GET STARTED

Getting set up to participate is super quick and easy. Just go to our new Special Promo Manager HERE and click the TW tab.

If you have TCredits on account, it will show how many you have (a link is also provided if you need to buy some TCredits). Next, you need to:

  1. Click the on/off switch to turn it ON.
  2. Choose if you wish to make an offer to ALL, 50%, or 25% of your registrants.
  3. Choose how many TCredits you wish to offer (choose 3, 4, 5, 6, 7, 8, or 9).
  4. Choose the maximum number of TCredits you’re willing to spend on the TW promo each day (your daily maximum limit).
  5. Choose whether to pause participation if your daily maximum limit is reached.
  6. Click the “Save” button

That’s it! The very next person you sign up will be offered the quantity of TCredits you’ve set up. And it’s just as easy to turn off whenever you want. Just return to the TW tab and turn the on/off switch to OFF.

TIP: Perhaps you want to be around so that you can immediately get in touch (e.g. SFI Instant Messaging) with those accepting your offer to maximize impact. Hence, you could turn participation ON when you’re at your computer, and off when you’re not.

You’ll also notice the STATISTICS section located on the right side on the TW tab page. In this area, we will provide real-time statistics so you can see how your campaign is doing minute by minute.

By the way, this is a good time to think about ROI (Return On Investment). Though you’ll know immediately when new affiliates have accepted your offer of TCredits, you may not know for at least a few days, and possibly weeks, if your investment is paying off with more active affiliates.

For example, are those receiving TCredits going further in the E365 contest? Going Fast-Track?  Are they becoming EAs, EA2s, or Team Leaders more frequently? Are they setting up Standing Orders? These and other metrics will be very important in determining your ROI. The simple stats on the TW tab will help you get a quick, general idea, but you’ll be pleased to know we’ve also added a new filter to the Genealogy. By selecting the new “Rec’d TCredits Welcome” filter, you can really “crunch the numbers” and compare all kinds of aspects vs. those who do not receive TCredits. This new filter is also great if you wish to send a mailing to this group (perhaps you want to “extol the virtues” of TCredits in general or give guidance on the best way to use the TCredits you’ve gifted to them).

FREQUENTLY ASKED QUESTIONS

Q: How does providing TCredits help get new affiliates engaged?
First of all, it’s a gift of real value…and no one wants to waste a valuable gift. Moreover, participating in Eager Zebra games, bidding in a Pricebenders auction, downloading music, etc. is the best possible way to get to know about some of the key elements of the SFI program. Getting people STARTED is the key. People that get started and get engaged with the system are about 20 times more likely to stay engaged and become active SFI affiliates.

Q: How is this better than just transferring TCredits via the Genealogy like has been available for years?
HUGE difference. There, you had to hope the recipient even knew about your gift. That is, they had to receive AND open AND read the email from you or us letting them know about the TCredits (or somehow otherwise notice the TCredits in their account at TripleClicks). Indeed, our research indicates that many people sign up in SFI using secondary email accounts they rarely if ever check. And many ISPs inadvertently/wrongly send our emails to junk folders where they’ll likely never be seen. So sending an email is often a COMPLETELY WASTED EFFORT. Recipients of your generosity also had to figure out what to do with those TCredits. AND, with the TW program, you get your TCredits returned to you if they are not used within 24 hours! And here is what is likely the biggest difference of all: The TW offer is made while they are still at our website–at the very moment they are at their highest interest level (they just submitted their registration a split second before) and the offer literally cannot be missed.

Q: Why do the TCredits have to expire so quickly?
By utilizing a short “time fuse,” recipients will be much less likely to procrastinate and, hence, be more likely to use them. The whole idea, of course, is to get them to use the TCredits. So it’s good for them, and it’s good for you. Note: To help, we send two emails reminding them of the expiration (one immediately upon accepting the offer, and another 16 hours later if the TCredits haven’t yet been used).

Q: How will I know that a new PSA has accepted the TW offer?
For starters, we’ve added a line to the New PSA Notification email you receive from us each time you have a new sign-up. We’ve also added a “TW” to the subject line for this email so you can know without even opening the email. We’ve also added a new “Rec’d TCredits Welcome” filter on the Genealogy. Use this filter to pull up all PSAs who have accepted your offer for special group mailings and/or to compare the activity of those who have and have not received TCredits from you.

Q: What if I change my mind and don’t want to participate in the TW program any longer?
You can turn it off any time you want by simply updating your preferences on the TW tab.

Q: Why on the TW tab do I have the option of making the offer to all or just some of my new sign-ups?
This is so you may do what is known as “A/B Split Testing” so you’re not “flying blind.”  That is, by choosing to award TCredits to some but not all, you can compare results, in the same time period, and determine if participating in the TW program works and makes sense for you.

Q: On the TW tab, I have the option of awarding 3-9 TCredits per person. Can I change this as needed to test different amounts?
Yes, plus we’ll be tracking the results companywide. When we’ve identified the “sweet spot” (the number of TCredits that statistically is proving to be most cost-effective), we’ll make this information available so you don’t have to spend more TCredits than is necessary.

Q: Hmmm. Even the minimum three TCredits, purchased at the lowest price of $.29 each, means an investment of $.87 in each person who accepts the offer.  How can I justify this extra cost?
You have to really look at the big picture here.  You’ve already invested in the advertising to get them signed up.  Will you make more in the long run by investing a little more now–while you have their attention?  Or will you make more hoping they’ll get active with SFI without you “sweetening the deal.”  We don’t know that today, but that’s why we’ve made the various tracking tools available to help you answer this question.  Tip: You may be able to significantly decrease your cost for the TCredits by winning them at Pricebenders.

Q: On the TW tab, I have the option of setting a maximum limit of TCredits for each day. What is the purpose of this?
This is simply a protection feature for you. TCredits are valuable of course. We would not want to you to wake up one morning and find out that more TCredits than you wanted to spend had been spent.

Q: On the TW tab, I have the option of having the system automatically pause my participation in the TW program if my daily maximum limit of TCredits is reached. What is the purpose of this?
This is for your protection. Even a nominal daily limit, if reached day after day after day, will add up. We want you to be aware so you do not receive an unpleasant surprise. Note that if you DO reach your daily limit and have your preferences set to pause participation, we will send you an email to alert you so that you can turn participation back on when you’re ready.

Q: I notice that the offer screen will feature my picture. Is a good picture important?
Absolutely. If you don’t have a good picture for your SFI account, replace it with one here! You should be smiling and look professional. The photo should also have good lighting and not be blurry. Details count; a poor image could cost you a LOT of money! You’ll increase your chances of engaging your new affiliates if your photo comes across as someone they would want to work with, so don’t overlook this small but very important element!

Q: What if recipients get confused and somehow lose the webpage to redeem their TCredits?
They’ll receive an immediate email from us reminding them of your gift and where to go to redeem their TCredits. We’ll also send them another reminder email after 16 hours of their acceptance of the offer (if they haven’t yet redeemed their TCredits). Additionally, at the Affiliate Center, on their Alerts page, they’ll see a special alert at the top of the page that reminds them and provides the link to redeem their TCredits.

Q: Could new affiliates get sidetracked by the TCredits offer and forget all about SFI?
Not likely. For starters, upon accepting the TW offer, the link they’re provided to redeem their TCredits opens in a new window, so their path to the SFI Affiliate Center remains in place, waiting for them. Also, all new affiliates receive an immediate “Welcome to SFI!” email from us and then a series of emails kick in on day two regarding LaunchPad, etc. It would be very difficult indeed to not be aware that they’ve just joined SFI. And this is all without whatever welcome letter you, as their sponsor, might send them, too!

Q: It would be nice to know, companywide, which amount of TCredits works the best. Can you provide this information?
Yes! We will be carefully tracking results. After a few weeks, once we have a decent-sized sample (a few thousand offers accepted), we’ll publish the results. We don’t want our affiliates spending more TCredits than is necessary any more than you do.

Q: What’s to stop people from signing up multiple times just to get free TCredits?
We automatically block any attempts at signing up with the same email address more than once. We also use other tools to monitor sign-ups. Beyond that, however, it’s mostly in your hands. You are responsible. That is, if you’re participating in the TW program, you definitely need to be diligently reviewing your daily sign-ups for anything that looks suspicious–especially if your sign-ups suddenly take a big jump up and there’s no other thing you’re doing that would cause it. By comparing names, email addresses, countries, registration times, etc., you will often be able to identify persons engaged in shenanigans. The preference options on the TW tab are also designed to help you in this area and we will develop additional tools should the program begin attracting unwelcome persons.

Q: What if someone who did not receive the offer learns that I gave TCredits to others but not him?
If this were to occur, and you wanted to give the person some TCredits, you always have the option of using the standard TCredits Transfer feature located in your Genealogy to transfer up to ten TCredits.

Q: Is the standard TCredits Transfer limit of ten per affiliates extended by the TW offer?
No. You are still limited to transferring no more than ten TCredits to any one affiliate.

Q: Can I get my TCredits back if I decide that I didn’t want a recipient to have received them?
Sorry, no. You are responsible of all TCredits you distribute while participating in the TW program.

Q: I’m not convinced that this new TW program will work for me.  Can I wait and see how it’s working for others before I start my participation?
Of course, yes.  We’ll be tracking results companywide and we’ll let everyone know how the program is working, so you can decide based on actual data.  And if you don’t ever want to participate, that’s fine, too; it’s a 100% optional program.


Forum Discussion

Log in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.


New Forum Guru Program Debuts

logo-forum_lgThe new SFI Forum has been a tremendous success.  Participation is at an all-time high and its value as a resource for finding and sharing information has never been better.  We are so very pleased!

There is one main area, however, where the forum needs real improvement.  And that’s the Forum Guru program.  You see, The Forum Guru program is supposed to identify the best, most knowledgable members of the SFI Forum.  So when you see a post by a Forum Guru, you should be able to trust its content and have confidence that the information is accurate, correct, and actionable.  This is extremely important.  When your new affiliates visit the Forum looking for assistance and they get wrong answers, that’s not good for them, for you, or anyone else in SFI.  Our gurus need to be gurus!

But, to date, the Forum Guru program has only been partially successful because the system we have been using to determine Forum Gurus has been based exclusively on “likes” (people clicking on the “like”–thumbs-up–button).  We thought it would work, but too many were just not using it appropriately and we felt that this would not change.

So, effective today, a hand-picked group of voters will determine who our Forum Gurus are.  Our voters will consist ONLY of members of the forum that have proven themselves to be worthy of this very important role.

Here’s how voting will work:

Each time one of our voting panel members sees a high quality post, they’ll give it a vote.  Votes will be tabulated continually and those with the 200 most votes will sport the Forum Guru title and badge (old votes will drop off over time to allow the most active current members of the forum to achieve the rank of Forum Guru too).

For those who had held the Forum Guru title, and now it’s gone, don’t despair.  Just keep posting good, quality stuff, and the voters will notice and you’ll regain your Forum Guru title.

Forum DiscussionLog in at the SFI Affiliate Center, then head over to the FORUM–to the SFI NEWS DISCUSSIONS section–to discuss this announcement with your fellow SFI’ers.